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CHICAGO — What’s that sound? It’s two new varieties from everyone’s favorite cheezy cracker brand – and it’s about to get loud, literally.
In an #ASMR-obsessed world, Cheez-It® is baking up something extra special for crispy crunchy cravers. Enter Cheez-It Extra Crunchy, the brand’s crunchiest crackers, for a uniquely multi-sensorial and deliciously cheesy crunch that will leave flavor chasers’ tastebuds tingling.
While fans love the deliciously classic flavor of Cheez-It crackers, crunch level is a critical consideration factor when it comes to snacking. In fact, 60% of snackers say they prefer a crunchy snack*. These new offerings are here to deliver on that need for an absurdly-amped-up snacking experience cheese-lovers will be obsessed with.
“Our fans trust us to deliver a classically crunchy taste with all of our crackers, but we wanted to turn up the volume with Cheez-It Extra Crunchy,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “With a generous sprinkle of seasoning and a multisensory crunch, these two new products will deliver on fan demand for an even louder, flavorful way to snack on their favorite crackers.”
Break out your tiny microphones and ASMR condensers for two types of colossal crunch worth capturing. Each bite of Cheez-It Extra Crunchy delivers bold, intensified flavor with a satisfyingly—and surprisingly—crispy crunch available in two varieties:
- Cheez-It Extra Crunchy Bold Cheddar: Imagine the classic, made with 100% real cheese taste fans love amplified with an intense crunch and seasoned to bold cheddar perfection. Yup, we did that. It’s a whole new level of absurdly delicious.
- Cheez-It Snap’d® Extra Crunchy Sharp White Cheddar: Indulge in the crispy-thin taste of Cheez-It Snap’d infused with even more crunch and an explosion of Sharp White Cheddar flavor in every bite. It’s double the crunch in the same thin and crispy cracker.
Super crunchy superfans can find the new Cheez-It Extra Crunchy varieties sliding into snack aisles at retailers nationwide starting this month. Follow @CheezIt on TikTok, Instagram or your favorite social media platform to keep up with the latest fun and food news.
