MORRISTOWN, N.J.– Gold Bond is once again teaming up with comedian and cultural powerhouse Chelsea Handler to launch its latest innovation: Plumping Collagen Body & Face Serum Lotion.
Following their viral Base Layer Swimsuit Ski Run at Palisades Tahoe, where nearly 700 brave souls hit the slopes in swimwear to test hydrated skin in blizzard conditions, Handler now faces the opposite extreme—soaring above the desert in a hot air balloon at the world's largest balloon festival.
"When Gold Bond asks me to test their products, I never know where I'll end up – on a snowy mountain in a swimsuit or now in a balloon soaring above New Mexico," said Chelsea Handler. "What I do know is that no matter how challenging the elements, my skin always feels plump, hydrated, and ready for whatever adventure comes next - and that always puts a huge smile on my face."
To bring the product's benefits to life, Gold Bond unveiled a custom hot air balloon that "plumps" up, symbolizing how the new serum lotion visibly plumps and hydrates skin—even in dry climates and high altitudes. On the ground, festival-goers enjoyed free samples, photo ops, a charm bar, and more.
"This partnership is about more than unforgettable moments—it's about proving the power of our innovation in the toughest environments," said Kimberly Hairston-Hicks, Chief Marketing Officer at Gold Bond. "The Balloon Fiesta is the perfect stage to show how our Plumping Collagen Lotion delivers real, visible results."
"When Gold Bond asks me to test their products, I never know where I'll end up – on a snowy mountain in a swimsuit or now in a balloon soaring above New Mexico," said Chelsea Handler. "What I do know is that no matter how challenging the elements, my skin always feels plump, hydrated, and ready for whatever adventure comes next - and that always puts a huge smile on my face."
To bring the product's benefits to life, Gold Bond unveiled a custom hot air balloon that "plumps" up, symbolizing how the new serum lotion visibly plumps and hydrates skin—even in dry climates and high altitudes. On the ground, festival-goers enjoyed free samples, photo ops, a charm bar, and more.
"This partnership is about more than unforgettable moments—it's about proving the power of our innovation in the toughest environments," said Kimberly Hairston-Hicks, Chief Marketing Officer at Gold Bond®. "The Balloon Fiesta is the perfect stage to show how our Plumping Collagen Lotion delivers real, visible results."
Clinically tested and formulated with Collagen Tripeptide, Jojoba, and Grapeseed Oil, the new lotion is one of the first products on the market clinically shown to visibly plump and boost skin hydration by 50%, for both face and body. Available now at retailers and drugstores nationwide. Follow the adventure on Instagram: @goldbond and @chelseahandler
