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WASHINGTON – The Consumer Healthcare Products Association (CHPA) Educational Foundation released the following statement announcing the 2023 U.S. Self-Care Marketing Awards finalists. Winners will be announced at the Eighth Annual CHPA Educational Foundation Gala on November 15 at The Bellevue Hotel in Philadelphia. Specific awards will recognize the strategic innovation and marketing expertise of CHPA member companies in the over-the-counter (OTC) medicine, consumer medical device, and dietary supplement industries.
“Congratulations to our finalists for demonstrating best-in-class marketing leadership and creative execution across the self-care industry,” said Executive Director of CHPA’s Educational Foundation Mary Leonard. “The Foundation would also like to extend a special thank you to our esteemed judging panel for lending their time and expertise to score this year’s 41 submissions. We wish all of this year’s finalists the best of luck and look forward to celebrating our member companies’ outstanding work in November.”
This year, categories have been broken out more specifically to highlight winners among large brands, as well as winners among small to mid-sized brands. Also included in this year’s awards is a new category, “Best Environmental Impact Campaign,” which will spotlight finalists who demonstrate leadership in sustainability and environmental consciousness through a service, product, or behavior.
The 2023 U.S. Self-Care Marketing Award finalists are as follows:
Best Digital Campaign on a Brand Budget of Less than $5M
- Focus Consumer Healthcare
- Product: Pamprin
- Campaign: “More Than Pain”
- Lansinoh Laboratories
- Product: Birth Prep & Recovery
- Campaign: “Embracing MomME”
- Rally Labs
- Product: Blowfish for Hangovers
- Campaign: “ASMR You Hungover?”
Best Digital Campaign on a Brand Budget of More than $5M
- Bayer Consumer Health
- Product: One A Day
- Campaign: “The Gratitude Project”
- Colgate-Palmolive Company
- Product: hello products
- Campaign: “Strangely Likeable”
- Kenvue
- Product: Listerine
- Campaign: “LISTERINE Train the Trainers”
Best Overall Social Media Campaign
- Bausch + Lomb
- Product: LUMIFY redness reliever eye drops
- Campaign: “Bausch + Lomb’s TikTok #LUMIFYEyeDance Challenge”
- Bayer Consumer Health
- Product: Midol
- Campaign: “The Real Reason: A Social Experiment”
- Haleon
- Product: Tums
- Campaign: “Love Food Back”
Best Product Launch Campaign on a Brand Budget of Less than $5M
- Advantice Health
- Product: Kerasal Nighttime Renewal Fungal Nail Patches
- Campaign: “Kerasal Patches”
- Bayer Consumer Health
- Product: Midol Heat Vibes
- Campaign: “Introducing Midol Heat Vibes to Gen-Z Influencers”
Best Product Launch Campaign on a Brand Budget of More than $5M
- Similasan
- Product: iVIZIA Dry Eye Drops
- Campaign: “We See A Better Way”
- Bayer Consumer Health
- Product: Astepro Allergy
- Campaign: “Astepro Allergy OTC Launch”
- Sanofi Consumer Healthcare
- Product: Icy Hot PRO
- Campaign: “RISE TO PRO”
Best Environmental Impact Campaign
- Haleon
- Product: Advil
- Campaign: “Advil Sustainability Initiative – Greenstock 2023”
- Kenvue
- Product: ZYRTEC
- Campaign: “ZYRTEC Brings Releaf to Historically Excluded Communities and Our Planet”
Best Overall Campaign Promoting Safe Use
- The Procter & Gamble Company
- Product: NyQuil and DayQuil High Blood Pressure Cold and Flu Liquid Medicine
- Campaign: “NyQuil and DayQuil High Blood Pressure Re-Launch”
- Reckitt
- Product: Neuriva
- Campaign: “Neuriva: Think Bigger”
- Haleon
- Product: All Haleon Brands
- Campaign: “Listen to Your Labels”
Best Overall Multicultural and Inclusive Campaign
- Kenvue
- Product: BAND-AID Brand OURTONE
- Campaign: “BAND-AID Brand OURTONE Uplifts Healthcare Heroes”
- Haleon
- Product: Flonase
- Campaign: “Allergies Don’t Discriminate!”
- Sanofi Consumer Healthcare
- Product: Aspercreme
- Campaign: “Asperqueens”
Innovative Marketing Campaign of the Year on a Brand Budget of Less than $5M
- Reckitt
- Product: Delsym
- Campaign: “Feel Better Together Campaign”
- Sanofi Consumer Healthcare
- Product: ACT Fluoride Mouthwash
- Campaign: “Long Live Your Teeth!”
- WellSpring Consumer Healthcare
- Product: Bonine
- Campaign: “Bonine, 9x The Adventure”
Innovative Marketing Campaign of the Year on a Brand Budget of More than $5M
- Haleon
- Product: Centrum Silver multivitamins
- Campaign: “Centrum Silver Multivitamins Campaign (Cosmos)”
- Kenvue
- Product: ZYRTEC
- Campaign: “Zeize the Day”
- Reckitt
- Product: Mucinex
- Campaign: “Mucinex Comeback Season”
