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WASHINGTON – The Consumer Healthcare Products Association (CHPA) Educational Foundation today announced the call for nominations for its 2023 U.S. Self-Care Marketing Awards. Winners will be announced at the eighth annual CHPA Educational Foundation Gala on Nov. 15 at the Bellevue Hotel in Philadelphia.
At this year’s Gala, the CHPA Educational Foundation will present the 2023 U.S. Self-Care Marketing Awards to recognize the strategic innovation and marketing expertise of CHPA member companies in the over-the-counter (OTC) medicine, consumer medical device, and dietary supplement industries. This year, categories have been broken out more specifically to highlight winners among large brands, as well as winners among small to mid-sized brands. Also included in this year’s awards is a new category, “Best Environmental Impact Campaign”, which will spotlight a finalist who demonstrates leadership in sustainability and environmental consciousness through a service, product, or behavior.
“Each year, we are increasingly impressed by the quality, originality, and creativity of submissions,” said Mary Leonard, Vice President, CHPA Educational Foundation. “We are also excited to add a new environmental impact category this year, given the critical sustainability efforts that many companies are pursuing across the self-care industry. We wish all of this year’s participants the best of luck and look forward to celebrating our member companies’ outstanding work in November.”
Specific awards will recognize top performers in digital marketing, social media, product launches, educational initiatives to promote safe use, sustainability, multicultural marketing, and innovation. The 2023 U.S. Self-Care Marketing Award categories are as follows:
- Best Digital Campaign
- Categories: Total Brand Budget of Less than $5M, Total Brand Budget of More than $5M
- Best Product Launch Campaign
- Categories: Total Brand Budget of Less than $5M, Total Brand Budget of More than $5M
- Innovative Marketing Campaign of the Year
- Categories: Total Brand Budget of Less than $5M, Total Brand Budget of More than $5M
- Best Overall Social Media Campaign
- Best Environmental Impact Campaign
- Best Overall Campaign Promoting Safe Use
- Best Overall Multicultural and Inclusive Campaign
- People’s Choice Award
- To be voted on via social media prior to the event. All finalists will be listed.
A diverse panel of judges will independently score the entries and select three finalists for each award (except for the People’s Choice Award Category).
Click here for the 2023 U.S. Self-Care Marketing Awards Entry Information Guide and here for the award submission portal. To view last year’s winners and finalists, click here.
