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MIAMI — Cloud Haircare, the revolutionary hair care brand founded by the visionary team behind It's a 10 Haircare, has officially expanded to thousands of Walmart locations across the United States and on Walmart.com. Following its successful debut on DTC and CVS, Cloud is now accessible to beauty lovers in Walmart locations throughout all 50 states in over 1,000 locations, solidifying its mission to bring affordable luxury haircare to the masses.
Launched to disrupt the haircare aisle with salon-quality formulas at an unbeatable price, Cloud has already garnered a devoted following. With its high-performance, nutrient-rich products, the brand has resonated with consumers looking for premium results without the premium price tag. The expansion into Walmart stores nationwide ensures that even more shoppers can experience Cloud's transformative formulas with the convenience and accessibility Walmart provides.

"We launched Cloud with the vision of making high-end haircare accessible to everyone," said Carolyn Aronson, Co-Founder of Cloud. "The response from our customers has been incredible, and expanding into thousands of Walmart locations is a huge milestone in achieving that goal. Now, no matter where you are in the U.S., Cloud is right at your fingertips."
Cloud's lineup features innovative formulas designed for all hair types, including nourishing shampoos, ultra-hydrating conditioners, and styling products that deliver salon-worthy results. With sleek packaging, top-tier ingredients, and a commitment to affordability, Cloud is redefining what luxury haircare looks like at mass retail.
The full Cloud collection is now available at Walmart stores nationwide and on Walmart.com.