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NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced during an event at The Edge on Tuesday. The all-new innovation blending the iconic taste of Coca-Cola with a burst of refreshing raspberry flavors and spiced notes. Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available in 12oz sleek can, 12oz/12pks, 10pk mini cans, 20oz, .5L 6pks, and 2L bottles cans at most national retailers.
“Coca-Cola Spiced blends the iconic taste of Coca-Cola with a burst of refreshing raspberry flavors and spiced notes, offering an uplifting taste experience unlike any other. Coca-Cola Spiced is not spicy but is our boldest tasting brand innovation yet, it’s an unexpected and perfected blend of the iconic and beloved taste of Coca-Cola, spiced notes and raspberry flavors,” said Coca-Cola’s North American marketing chief Shakir Moin.
“If you go to the aisles, you’ll see the amount of spiciness has gone up because consumers’ taste palettes have evolved. We realized that could be an opportunity for us,” he added.
The company also introduced Coke Creations: Tears, a new limited-edition flavor in the Coke Creations collection (which explores the realms of the surreal, the imaginary, and the otherworldly). Launching February 17th, Coca-Cola Happy Tears draws inspiration from the simplicity of happy tears – a small, clear droplet filled optimism and joy that’s created from the smallest acts of kindness. Coca-Cola Happy Tears will be available beginning on Random Acts of Kindness Day, February 17, exclusively in the U.S. and Great Britain via TikTok, until supplies last.
In addition, Coke Zero Sugar’s the ‘Best Coke Ever?’ campaign returned last month globally with a new approach, going deep inside Coke Zero Sugar to let the product “do the talking.” Through a combination of artificial intelligence and human design, Coke Zero Sugar unveiled a unique typography that revealed the brand could “speak for itself”. Using the distinctive sounds of Coke Zero Sugar, the brand is giving music influencers and aspiring producers access to technology that allows them to remix Coke SoundZ and have the chance for their tracks to form the audio for the campaign.
