What happens when a former Goldman Sachs analyst and reality TV star dives into entrepreneurship? You get Waterboy—one of the fastest-growing hydration brands redefining the category with targeted, functional products and a refreshingly relatable brand voice.
In this Coffee Chat, retailmediaIQ Editor-in-Chief Jeffrey Woldt sits down with Waterboy co-founder Connor Saeli to talk about:
· His journey from Wall Street to wellness
· Why hydration isn’t one-size-fits-all
· Waterboy’s viral brand strategy and rapid retail expansion into Target and Walmart
· How customer feedback fuels product innovation
