Coffee Chat: Don Byrd, Acosta Group

In this week’s Coffee Chat, Don Byrd, executive vice president and Walmart and Sam’s Club team leader at the Acosta Group, talks about the importance of execution at the point of sale — whether in a brick-and-mortar store or online. He examines the biggest obstacles to optimal execution, ways to overcome those barriers, and the return on investment that retailers and CPG companies can expect from making an investment in improving their performance.