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NEW YORK — Colgate-Palmolive Co. has closed its purchase of the Sanex personal care brand from Unilever PLC.
Colgate announced the 672 million euro (about $952 million) deal in March. The consumer products giant noted Monday that Sanex is a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe.
"We are excited to move forward on this strategically important acquisition that will strengthen Colgate’s positions in the shower gel and deodorant categories in Europe and our overall personal care business in that region," Ian Cook, Colgate’s chairman, president and chief executive officer, said in a statement.
Colgate-Palmolive’s roster of oral care, personal care, household and pet brands include Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
