NEW YORK — Colgate, the brand found in more homes than any other, recently announced a collaboration with Netflix’s most popular film
KPop Demon Hunters. Together, they’re launching a brand-new kids’ oral care line designed to transform everyday brushing into an empowering, fun-filled routine.
Featuring fan-favorite characters Rumi, Mira, and Zoey from the film’s iconic K-pop group, HUNTR/X, the toothbrushes and Bubblegum-flavored fluoride toothpaste encourage kids to unleash their popstar smiles. When Colgate’s trusted smile protection meets HUNTR/X’s superstar confidence, it’s a takedown for cavities!
“At Colgate, we know that getting kids excited about brushing their teeth is a challenge that can make or break a family's daily oral health routine,” said Lilia Fusa, Senior Vice President & General Manager, Oral Care, Colgate-Palmolive North America. “Our collaboration with Netflix’s KPop Demon Hunters brings the excitement of the hit global phenomenon into everyday oral care, helping kids develop healthy habits for a confident smile that can last a lifetime. We really wanted to lean into the inner confidence that HUNTR/X exhibits each time they take the stage to deliver a popstar performance.”
Products currently available include:
- Colgate KPop Demon Hunters Kids Toothpaste with Fluoride (Ages 2+): Offers cavity protection, enamel strengthening benefits, and a tasty Bubble Pop flavor. MSRP: $3.49 (4.6 oz)
- Colgate KPop Demon Hunters Kids Battery Toothbrush (Ages 3+): Contains extra-soft bristles, a small vibrating head, and an easy-to-hold handle. MSRP: $5.99
The new collection marks the first official oral care product line in North America for KPop Demon Hunters.
The collection is now available for purchase at Walmart locations nationwide, and online at Walmart.com.
To learn more about the Colgate KPop Demon Hunters collection, visit Colgate.com or follow us on YouTube, Instagram, TikTok and Facebook.
