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JACKSONVILLE, Fla. — Hair care brand Creme of Nature introduces Pure Honey, a collection of eight moisture-infusing products for all hair textures.
Featuring a creamy, lush formula and aromatic fragrance, the Creme of Nature Pure Honey line includes a shampoo, conditioner, hair mask, leave-in conditioner, detangler, setting lotion, twisting cream and edge control gel.
The products are formulated with vitamins and mineral-rich honey to help keep moisture in and breakage out while also softening and smoothing hair, leaving hair feeling hydrated while looking shinier and healthier, the company said.
Creme of Nature Pure Honey products include Moisturizing Dry Defense Shampoo ($5.79; 12 oz.), Moisturizing Dry Defense Conditioner ($5.79; 12 oz.), Moisture Replenish & Strength Hair Mask ($6.99; 11.5 oz.), Break Up Breakage Leave-In Conditioner ($6.79; 8 oz.), Knot Away Leave-In Detangler ($5.79; 8 oz.), Texturizing Curl Setting Lotion ($5.79; 12 oz.), Moisture Whip Twisting Cream ($6.99; 11.5 oz.) and Moisture Infusion Edge Control ($4.99; 2.25 oz.).
Creme of Nature noted that the new collection targets dry and dehydrated hair with nature’s nectar, honey, a natural humectant that helps hair attract and retain essential moisture. Honey is also a natural emollient, which naturally makes it a great conditioner and moisturizer, the company said. The Pure Honey collection also pairs natural honey with creamy certified natural shea butter to seal in the moisture and rich coconut oil to seal the hair cuticle.
The Creme of Nature Pure Honey collection products will be available at Walmart, Sally Beauty and local beauty supply stores.
“At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of Honey made it the perfect choice,” stated Teneya Gholston, director of marketing for Creme of Nature. “We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and condition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients — pure honey, shea butter and coconut oil — for maximum hydration without the heaviness of sulfates or mineral oils.”
