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CINCINNATI — Crest says it is raising the bar in the whitening toothpaste category with the launch of its Crest 3DWhite Deep Stain Remover. Designed to meet the needs of the 85% of consumers seeking whiter teeth, this new product promises to deliver noticeable whitening results safely in just one day—setting a new standard in the industry.
Touted as Crest’s most advanced formula yet, the product is designed to address a key consumer frustration: only 40% of people are satisfied with the whitening results of current toothpaste options. Unlike traditional products that target only surface stains, Crest 3DWhite Deep Stain Remover uses patented technology to penetrate deep into stains caused by everyday items like coffee, tea, and dark fruits, dissolving the bonds that hold them to teeth.
“We know that consumers are really looking for a daily-use whitening toothpaste that does what it says,” said Svetlana Farrell, Oral Care Lead for North America at Procter & Gamble. “Crest 3DWhite Deep Stain Remover features our most superior whitening technology yet, setting a new standard in the category with noticeably whiter teeth in just one day.”
The toothpaste is formulated to not only whiten teeth but also protect against cavities, strengthen enamel, and repair damage. Thus, it is a multi-benefit product that appeals to busy consumers who want both oral health and a brighter smile.
Certified cosmetic dentist Dr. Tara Aboumahboub, who has partnered with Crest for this launch, highlights the product’s appeal: “My patients want to enjoy their favorite foods and drinks, like coffee and tea, without compromising on whiter teeth. Crest 3DWhite Deep Stain Remover delivers fast results while protecting enamel—key factors I consider when recommending a toothpaste.”
Stains from certain foods and drinks adhere to proteins on teeth, accumulating over time and becoming harder to remove. Crest’s patented whitening formula targets these deeper layers, dissolving the bonds that hold stains in place and lifting them away with ease. Traditional toothpastes typically scrub only the surface layer, leaving underlying stains untouched.
This breakthrough technology enables Crest 3DWhite Deep Stain Remover to deliver on its promise of visibly whiter teeth after just one day of use, according to the company, which says the product thereby meets a critical demand in the whitening toothpaste market.
Crest 3DWhite Deep Stain Remover is now available at Target, Walgreens, and CVS. It will be rolled out to additional retailers in January 2025. The toothpaste is available in two sizes: 3.1oz for $11.99 MSRP and 2.1oz for $8.99 MSRP.
As part of its campaign, Crest has leveraged social media partnerships to educate consumers about the benefits of its latest product. Dr. Tara Aboumahboub, known as @dentara_ on Instagram, will share expert insights and tips to help consumers achieve a brighter, whiter smile without sacrificing enamel health or convenience.
With Crest 3DWhite Deep Stain Remover, Procter & Gamble aims to redefine consumer expectations for whitening toothpaste. By addressing both cosmetic and oral health needs, Crest continues to solidify its position as a leader in the oral care industry, meeting evolving consumer demands with cutting-edge solutions.
