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WASHINGTON —The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, will hold its premier event for marketing and communications professionals in the wellness space—“WellComms: Ignite!”—on May 4 and 5 in Washington, D.C.
This year’s event will provide attendees with insights and best practices on several emerging trends, along with critical guidance on topics such as:
- User generated content marketing
- Science and sustainability and when it does and doesn’t matter in consumer marketing
- E-commerce marketplaces and value-added retailers
- Legal claims about wellness products for non-lawyers
- Real talk with online nutrition experts about the value of credibility over clicks
- How immersive experiences and AI will challenge marketing and communications conventions in the not-so-distant future
A 30-year veteran of major agency public relations, Ephraim Cohen, global managing director, media and platforms, of Omnicom’s FleishmanHillard, will deliver the keynote presentation, offering perspectives on how to navigate the ever-changing digital marketplace. “I’m excited to be speaking at WellComms because, for communicators, it’s a time of continual change where we can increase our business impact,” Cohen said.
“WellComms: Ignite!” is sponsored by Jamieson Wellness and Pharmavite.
Visit www.crnusa.org/wellcomms for event details and registration. Special pricing for CRN members.
