PLANO, Texas — Jim Norred has been appointed as president of the Marketing Solutions Group at Crossmark.
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Jim Norred |
The sales and marketing firm said Thursday that Norred will lead a group that provides insight-driven marketing solutions to address the day-to-day challenges that brands experience.
The business unit includes integrated engagement marketing expertise via Marketing Werks and PromoWorks, as well as Twin Oaks, a shopper marketing agency co-owned with Mars Advertising. Crossmark’s insights team also falls under his leadership.
"Recognizing that everything we do is grounded in insights, we strive to lead the way to market with insights, to solve tangible business issues with and for our client partners," Norred commented. "We leverage these great insights to construct award-winning solutions that deliver against strategic brand objectives."
A Crossmark veteran, Norred most recently served as executive vice president of corporate development, with responsibility for client services, business development, insights and corporate marketing. Before that, he served as chief information officer. Norred also has served as president of G2, an integrated marketing joint venture that was acquired by WPP in 2008.
"In today’s omnichannel world, it’s critical to influence behavior across the entire spectrum of touch points," stated Ben Fischer, chief executive officer of Crossmark. "Jim has the experience to impact in-store and out-of-store through highly effective shopper engagement, brand activation and merchandising, as well as the ability to integrate the digital world to engage and influence shoppers along the path to loyalty."
Serving consumer product retailers and suppliers, Crossmark provides a wide range of sales and marketing services, including headquarter sales, retail merchandising, retailer solutions, in-store events, experiential marketing, shopper marketing, consumer engagement, in-store data collection and field intelligence, and business insights.
