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CVS buys Medicare Advantage brokerage

According to a report in Modern Healthcare, CVS Health has acquired Medicare Advantage broker platform Hella Health. The online platform offers plans from Aetna, Cigna, Humana, UnitedHealthcare and other major insurers.

NEW YORK — According to a report in Modern Healthcare, CVS Health has acquired Medicare Advantage broker platform Hella Health.

The online platform offers plans from Aetna, Cigna, Humana, UnitedHealthcare and other major insurers.

In an April 26 LinkedIn post, Hella Health founder Rafal Walkiewicz, PhD, wrote that the acquisition will further “CVS Health’s commitment to enhancing digital capabilities.”

“Through this combination, CVS Health will expand its multi-payor technology platform to include a wide range of insurance offerings, supported by trusted advisors and agents, to provide a simple, direct-to-consumer Medicare shopping and enrollment experience,” Dr. Walkiewicz wrote.

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