WHITE PLAINS, N.Y. – Danimals is debuting a brand-new look and nutrient-dense recipe on shelf this summer. The brand's smoothies and low fat yogurt pouches deliver a good source of three key nutrients many children aren't getting enough of – calcium, vitamin D and fiber. The enhanced recipe helps make snack time more nutritious, without asking parents to change the snacks their kids already love.
The update comes at a moment when many parents are looking for simple, trustworthy ways to support their growing children amid busy summer schedules and competing nutrition messages on social media. With the structure and routines of the school year fading, and snacking on the rise, parents are seeking easy wins and credible guidance to feel confident they're supporting their kids' nutritional needs. And Danimals is here to help!
To celebrate the new recipe and help families navigate summer with confidence, Danimals is teaming up with Pediatric Registered Dietitian, Dani Lebovitz, MS, RDN, of Kid Food Explorers and the #1 Magnetic Building Sets brand4 in America, MAGNA-TILES®, to launch the Let Them Be Giant Summer Pledge. The initiative brings nutrition education to life through engaging, interactive tools that encourage learning through STEAM inspired play, making it easier for parents to support their growing kids all summer long.
DANIMALS REFORMULATION: WHAT CHANGED & WHY
The updated recipe was designed to make it easier for parents to choose a snack that offers both a great taste kids love and key nutrients that parents can feel good about, especially during the busy, less-structured days of summer. Danimals smoothies now contain 25% less total sugar than the prior smoothie recipe, and the new formula contains no flavors or colors from artificial sources and no high-fructose corn syrup.
"We know parents are trying to balance what their kids ask for with what they feel good about serving. This updated recipe was inspired by what parents told us they wanted – snacks that taste great while offering meaningful nutrition," said Anne Laraway, Head of Kids Brands, Danone USA. "That's what helped guide these updates – keeping our kid-loved taste, while improving the nutrition with less sugar and added fiber, all coming to you from the beloved Danimals brand."
In addition to being a good source of key nutrients like calcium, vitamin D and fiber, Danimals is helping families as a good source of expert guidance on nutrition. Teaming up with Pediatric Registered Dietitian, Dani Lebovitz, MS, RDN, Danimals has developed easy-to-use, expert-backed resources to empower parents with tips on fostering healthy eating habits and nutritious snacking when summer schedules can throw routines off track.
"Feeding kids over the summer can feel like a lot. Routines shift, kids are constantly hungry and parents are rushing to pack lunchboxes for camp without wanting to overthink every choice," said Dani Lebovitz, MS, RDN. "As a dietitian and mom, I know what it's like to want easy, realistic options that kids love and parents feel good about. Summer also creates so many natural opportunities for kids to learn about food from packing picnics for play dates at the park, to sharing snacks by the pool and trying new foods along the way. That's why I'm excited to partner with Danimals to give families simple, expert-backed tips and snack inspiration that make summer feeding feel easier, more fun and less stressful.
The Let Them Be Giant Pledge is a summer program that invites families to celebrate growth, build small healthy habits and make snack time a moment of real connection – encouraging families to commit to building positive habits together!
To bring to life the importance of eating nutritious snacks and meals, Danimals and MAGNA-TILES co-created an exclusive building-block set specifically designed to help families learn how growing bodies use calcium, vitamin D and fiber. Through the summer, from May 19 - July 27, parents can secure a chance to win the Danimals Building Blocks of Nutrition MAGNA-TILES Set by entering at DanimalsSummerPledge.com and take the Let Them Be Giant Summer Pledge.
"We're thrilled to be partnering with Danimals on the Building Blocks of Nutrition set to help educate parents on the importance of childhood nutrition in a fun and creative way," said Ted Kochowicz, Brand Manager at MAGNA-TILES. "This fresh take on our 20-piece Combo set is a great way to show how Danimals is a good source of key nutrients kids need, and we hope it inspires families to learn more about the importance of nutrition through Meaningful Play and hands-on learning."
Danimals is also launching the Danimals Healthcare Parent (HCParent) Community to provide support to pediatric nutrition professionals and pediatric healthcare practitioners on topics including navigating picky eating and providing inspiration for meal and snack prep for their families, and the families they serve.
For more information on the new Danimals recipe, the Let Them Be Giant Summer Pledge and how to enter for an exclusive Building Blocks of Nutrition MAGNA-TILES Set, head over to DanimalsSummerPledge.com. You can also keep up to date with Danimals on Instagram, Facebook and TikTok for even more snacking inspiration and tips.
