STAMFORD, Conn. – In early April, Dial kicked off its multi-year sponsorship with U.S. Soccer by launching the Clean Sheet program, an initiative that gives back to local communities through a partnership with DonorsChoose, a nonprofit organization that supports teachers and students nationwide.
As a starting point, Dial donated $50,000 to DonorsChoose. Since then, Dial pledged an additional $5,000 for every “clean sheet” game, when the U.S. Soccer team prevents the opposing team from scoring.
So far, the U.S. Women’s National Team has secured three clean sheets, bringing the current total donation to $65,000 in just the first two months.
Henkel's Dial brand will donate an additional $5,000 for a total contribution of $100,000 over the next year. Dial hopes to engage soccer fans as they cheer on the U.S. Men's and Women's National Teams while giving back to the teachers who do so much for students around the country.
"Preventing the opposing team from scoring any goals, delivers a 'clean sheet' match for the winning team. This is a mark of defensive excellence and is a significant achievement for both the goalkeeper and the entire defensive line, demonstrating the power of teams," said Phil Schaffer, corporate senior vice president of Henkel Consumer Brands North America. "Like the U.S. Men's and Women's National Teams, Henkel's success is also driven by our passion for team play, which is why we are so excited to not only celebrate with the fans, but also to give something back to the community through education grants to engage and inspire the future generation."
"Henkel is a proud partner of the U.S. Soccer Federation, and we at Dial® are thrilled to take the partnership further with the launch of our 'Clean Sheet' program," said Allison Feldman, VP of Marketing - Personal Care at Henkel. "For years, a primary goal for the Dial brand has been to support charitable organizations that focus on helping their local communities. Donations as a result of the 'Clean Sheet' program will enable us to show our commitment to local communities and support future generations to chase their goals."
