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NEW YORK – Beautyque NYC has released updates to its Virtual Reality shopping App titled Beautyque Verse on iOS, Android, and Oculus, that debuted in December with its soft launch. Sharing the first in a series of updates about the ongoing enhancements in Beautyque Verse, Sonia Khemiri, co-founder of Beautyque NYC, says “Since our Beta test launch, we aimed to bring the physical experience of a beauty store to the online store. Our team has been diligently working to enrich your experience in the metaverse by integrating AR and AI capabilities in the VR Space while we shop on a regular website. This means we shop online, we speak live with a customer service avatar, we shop with friends, try on products on our smartphone while we can seamlessly checkout the chosen products.”
This interactive VR experience is a first, and while this is a prototype, it encourages testing with someone and interacting with the products and the person we shop with, trying on makeup, and anything else is possible after that. “We’re set to be the first Meta beauty store, introducing physical products on Oculus via App Lab and SideQuest, with a lot more to come,” Sonia adds.
Since the December Beta test launch, the following are new additions to this next generation of VR shopping platform available for Oculus, iOS, and Android users. Still to come is the upcoming WebXR version will offer a glimpse into Beautyque Verse, directing customers to the full comprehensive experiences on other platforms.
New Beautyque Verse Enhancements Include:
Enhancing Visual and Interactive Experience
- Enhanced Visual Quality: Dive into a more immersive world with improved shadow details that bring every scene to life.
- User Interface Polishing: Navigate with ease! We’ve refined the user interface for intuitive interaction and smoother product exploration.
- Product Videos Integration: Get closer to our products with integrated videos right on the product details page – a new way to experience before you explore.
Customization and Cross-Platform Connectivity
- Avatar Library Update: Reflect your unique identity with enhanced skin shaders and a wider range of customization options for your avatar.
- Cross-Platform Compatibility: Break down barriers! Users across iOS, Android, and Quest platforms can now connect and collaborate seamlessly.
Immersive Audio and Performance Enhancements
- Enhanced Spatial Audio: Experience the metaverse like never before with our improved spatial audio technology – hear every detail around you.
- Mute Myself Option: Looking for privacy? Use the ‘mute myself’ feature for a more personal experience.
- Performance Optimization: Enjoy smoother interactions and stable performance across all your devices.
- Bug Fixes: We’ve listened to your feedback and squashed those pesky bugs for an uninterrupted journey in Beautyque Verse.
“Beautyque Verse is the prototype of what the future of retail could look like in a beauty store or elsewhere online. We not only go to a physical store to shop for products and get them right away, and test them, but also, we go for the experience and connection, and that’s what we are getting close to,” Sonia describes. “Our platform features immersive experiences and community engagement which will come together to shape the future of beauty retail.”
Beautyque NYC is known for focusing on immersive technology and community-building since its launch in May 2020 with the first 3D beauty retail platform.
“The VR store represents a significant evolution from the 3D web store. While the 3D store was groundbreaking, it was just the beginning – a ‘seed’ that has now germinated into the more advanced VR environment,” Sonia explains. “In the Beautyque Verse VR store, customers are not just viewing products in a three-dimensional space; they are fully immersed in a virtual world. This immersion allows for a much more engaging and lifelike shopping experience.”
Unlike the 3D web store or any online shopping experience where shopping was solitary, Beautyque Verse VR on platforms like iOS, Android, Oculus, and Web, transforms retail into a communal event. Friends and family can unite in virtual spaces, engage with customer service in real time, try products live, and seamlessly transition to regular website checkouts, conversing as in a physical gathering, redefining shopping irrespective of location.
“This social aspect transforms online shopping from a task into a social event, making it more enjoyable and interactive,” Sonia believes. “Customers can share opinions, try on products together, and even engage in virtual social activities while shopping.”
More enhancements will continue to be unveiled as well as additional plans to add more beauty brands to the VR store and to release a downloadable version for Windows and Mac is being considered for the future, facilitating cross-platform social shopping experiences.
To discover the future of beauty retail with Beautyque Verse and to sign up for beta testing, visit, Beautyque Verse Sign Up to immerse yourself in the next generation of VR shopping. From there, you can download any of the three available beta versions of the app. For more information, visit https://www.beautyque.nyc/. Note that a WebXR version is set to be released during the hard launch, offering a glimpse of the VR experience, albeit with limited features.
