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KITCHENER, Ontario — Diva International Inc. (Diva), maker of the DivaCup, announced that Layshia Clarendon, the Women’s National Basketball Association (WNBA) star, will be joining its mission to make sustainable, reusable menstrual products more accessible. Clarendon, who plays for the Connecticut Sun, will represent Diva as a spokesperson and brand ambassador for 12 months.
“We are overjoyed to be working with such a strong and inspirational athlete,” said Carinne Chambers-Saini, chief executive officer at Diva International. “It’s been so exciting to hear about how using the DivaCup has made a difference in her life.”
Clarendon has been a vocal supporter of equal pay for women of color and LGBTQ rights. She approached Diva International to work with the brand, not only because she loves the product and understands the difference it can make, but also because Diva is an active supporter of nonprofit organizations that distribute menstrual products to communities in need.
“I am beyond thrilled to partner with the DivaCup. To know this company cares and values the same things that I do, makes all the difference,” said Clarendon. “DivaCup is not just a product, it’s a revolution in how I practice, compete and travel while on my period. As a professional athlete, I will never forget the first time I wore a DivaCup. At the end of the day, I just kept thinking ‘wow, this is what freedom feels like.'”
Clarendon’s partnership with Diva International will include social media posts and media appearances. Both Clarendon and the DivaCup team hope to make strides in education on sustainable menstrual care options, while also helping to break the stigma and taboos associated with discussing periods in the media.
The partnership will kick off with Clarendon distributing an official announcement to her fans through her social media channels. To celebrate, Diva is providing Clarendon’s team, the Connecticut Sun, with DivaCups for each of her teammates to try, in hopes that they will discover the same freedom she has.
