HOBOKEN, N.J. – Beauty brand Dove is officially kicking off the holiday season. Returning for its third year, the limited-edition Dove Holiday Treats Collection features five new seasonal scents and returning favorites inspired by the nostalgic, joyful scents of fall and the holidays.
As the leader in the seasonal fall and winter holiday personal care market, Dove is introducing new scents Pear Delight, Winter Berry, Snickerdoodle, Salted Caramel and Vanilla Frosting, alongside returning favorites Pecan Crunch, Cinnamon Pumpkin, Sugar Cookie and Frosted Plum. The Dove Holiday Treats Collection combines holiday inspired fragrances with the superior care and nourishment you know and love from Dove across Body Wash, Body Scrub, Antiperspirant Deodorant, Liquid Hand Wash, Beauty Bars and Body Mists.
More than a seasonal collection, Dove Holiday Treats playfully engages a growing "False Fall" phenomenon, where one crisp 60-degree day is all it takes for people to embrace the comfort, nostalgia and joy of the season.
"The holiday season is defined by the scents and rituals people wait to celebrate all year long," said Kathryn Fernandez, Head of Dove Masterbrand and Skin Cleansing, US. "As everyone begins swapping in cozier, warmer scents at the first signs of fall, they're looking for small ways to bring comfort, nostalgia and joy into their everyday routines. Dove Holiday Treats brings the spirit of the season to life through indulgent, holiday scents and the superior care and nourishment Dove is known for."
Beginning August 8, people can start shopping the collection nationwide, including six seasonal scents available at Walmart:
- NEW Dove Pear Delight (available nationwide) – Harvested juicy pear meets bright Meyer lemon for a crisp, bright fragrance that's fresh, comforting and perfectly sweet.
- NEW Dove Winter Berry (Walmart exclusive) – Frosted winter berries create a velvety, festive fragrance inspired by the season's first snowfall.
- NEW Dove Snickerdoodle (Walmart exclusive) – Toasted cinnamon and sweet brown sugar come together in a warm, bakery-inspired scent.
- Dove Pecan Crunch (Walmart exclusive) – Toasted pecans, caramelized sugar and a touch of warm vanilla come together in a rich, buttery scent inspired by fresh-baked treats.
- Dove Cinnamon Pumpkin (available nationwide) – Back by popular demand, sweet cinnamon spice blends with buttery pumpkin notes for the ultimate cozy Fall fragrance.
- Dove Sugar Cookie (available nationwide) – Back by popular demand, heartwarming vanilla nuttiness and freshly baked sugar cookie notes create a deliciously nostalgic holiday fragrance.
Beginning September 15, Dove will expand the collection with three additional scents available exclusively at Target, joining the broader Holiday Treats line-up available at retailers nationwide:
- NEW Dove Salted Caramel (Target exclusive launching 9/15) – Rich melted caramel swirled with a delicate touch of sea salt creates a warm, sweet scent inspired by one of the season's favorite treats.
- NEW Dove Vanilla Frosting(Target exclusive launching 11/8) – Whipped vanilla bean and sweet buttercream blend into a rich, comforting fragrance inspired by holiday desserts.
- Dove Frosted Plum (Target exclusive launching 11/8) – Back by popular demand, frosted plum and spun sugar combine for a sweet, winter wonderland-inspired scent.
The limited-edition Dove Holiday Treats Collection is available nationwide for a limited time, with select fragrances exclusive to Walmart and Target. Products range from $4.99 to $8.99, while supplies last. To learn more, visit Dove.com.
