ENGLEWOOD CLIFFS, N.J. – In locker rooms, gyms, and homes across America, there's an uncomfortable conversation no one's having: 63% of men are unaware of solutions for their whole body odor. But who's bold enough to speak up about it? Enter Marshawn Lynch – the football icon who has never shied away from real talk. In an audacious move, he's making the topic impossible to ignore by stripping his legendary BEASTMODE brand down to _EASTM_DE. The B.O. is gone. Thanks to Dove Men+Care Whole Body Deodorant.
"Y'all know I'm about that action but definitely not trying to be hella musty and funky," said Lynch. "So when Dove Men+Care hit me up about dropping the B.O., I was with it. Now it's your turn."
BEASTMODE and Dove Men+Care are inviting men across the country to drop the B.O. with a limited edition, authentic and beautifully-crafted _EASTM_DE merch kit. In addition to Dove Men+Care Whole Body Spray, each kit features a hoodie, shorts, and socks – covering some of the areas where Whole Body Deo works best. Kits are available as of February 6th at EASTMDE.com, while supplies last.
"We've been having fun with the idea that our product helps eliminate B.O. everywhere. Marshawn took the idea and ran. This campaign is all about taking the taboo out of whole body odor and showing men Dove Men+Care has them covered," says Unilever Associate Director, Dove Men+Care Deodorant, Lindsey Lapin.
Lynch's partnership with Dove Men+Care Whole Body Deodorant isn't just another celebrity endorsement – it's an invitation to get real about getting fresh, backed by innovative products like their Aloe + Bamboo Whole Body Deo Spray and the NEW Marine + Blue Cypress and Fig + Suede Whole Body Deo Sprays. These paraben-free, derm-tested products protect against odor for your most precious parts – from pits to privates (yes, it sprays upside down) to feet. To learn about the new range, visit DoveMenCare.com and follow @DoveMenCare on Instagram and Twitter.
Throughout the weekend, Marshawn Lynch will be bringing _EASTM_DE to life, in addition to in-store takeovers at BEASTMODE locations in Las Vegas and Seattle. In New Orleans, home of this year's big game, Marshawn is hosting a live taping of his Get Got Pod, where _EASTM_DE merch and Dove Men+Care Whole Body Deo will be available for special giveaways.
The full Dove Men+Care Whole Body Deo range, including the original Aloe + Bamboo and Shea Butter + Cedar scents, is available at Walmart and other major retailers for $12 MSRP. For more information about the campaign visit EASTMDE.com and to learn about the range, visit DoveMenCare.com and follow @DoveMenCare on Instagram and Twitter.
