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PARSIPPANY, N.J. – Dr. Scholl's is stepping up to celebrate the previously unsung heroes of the sports world—sports moms. Launching a new campaign titled "The [Un]Official Sponsor of Sports Moms," Dr. Scholl's highlights the pivotal role moms play in supporting their children, often from the sidelines or behind the scenes.
The campaign is brought to life with the help of Kelly Flagg, mother of rising basketball star Cooper Flagg, whose story exemplifies the tireless dedication of sports moms. Through this partnership, Dr. Scholl's underscores its commitment to supporting the moms who may not always be in the spotlight (although Kelly's voice can often be heard from the sidelines) but are always felt in the game.
The campaign officially kicked off in tandem with the timing of March Madness, capitalizing on the national attention around rising star Cooper Flagg. By sharing Kelly's journey and her unspoken role in her son's success via a media day and content shoot to be leveraged across media, social, and brand platforms, Dr. Scholl's aims to not only amplify her story, but also highlight the stories of countless sports moms across the country.
"I'm excited to be partnering with Dr. Scholl's because as a mom of three boys who are all involved in sports, I know just how much energy and effort it takes to keep up," said Kelly Flagg. "Moms are the unseen force behind every athlete – whether we're cheering from the sidelines, hustling between games, or making sure they're fueled and ready to go. We're putting in just as many miles as they are! Dr. Scholl's insoles are that little boost that helps us keep moving, no matter what the day throws at us."
As a mom always on the go, Kelly knows that feeling supported and energized is key. That's why she makes Dr. Scholl's® 24-Hour Energy Multipurpose Insoles an essential part of her daily routine. "Dr. Scholl's 24-Hour Energy Multipurpose Insoles help me power through the day without missing a beat," Kelly said. Designed to provide all-day comfort and support, these insoles help Kelly keep up with her demanding schedule, from shuttling her son to games to balancing the busy life of a sports mom. Whether she's standing on the sidelines or running errands, the 24-Hour Energy Multipurpose Insoles keep her feet feeling fresh and energized, so she can stay focused on what matters most—being there for her son.
Through this initiative, Dr. Scholl's is spotlighting the stories of real moms who give it their all—day in and day out. They'll share their unique perspectives, offer tips and tricks to make their busy lives just a bit easier, and, of course, provide the foot care products that support them every step of the way. Whether it's cushioning sore feet after a long day on the field or adding an extra bounce when running from practice to game time, Dr. Scholl's is here to help moms keep going strong.
"At Dr. Scholl's, we know that moms are the ultimate game-changers—the ones who make it all happen from the sidelines to the carpool lane," said Kate Godbout, chief marketing officer of Dr. Scholl's. "Our insoles are their not-so-secret weapon—the little boost that keeps them going strong, no matter how many miles they put in on game day or any day. We're proud to be the unofficial sponsor of sports moms, giving them the energy and support they need to keep showing up and giving their all."
