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PARSIPPANY, N.J. – Pierre Fabre Laboratories continues its mission to improving the quality of life of those with sensitive skin disorders with the launch of Eau Thermale Avene's National Skin Barrier Day. This inaugural observance is dedicated to educating and empowering individuals to protect their skin's most vital defense: the skin barrier.
As the largest organ in the body, the skin acts as a primary line of defense for overall health yet properly caring for it remains largely misunderstood. With persistent skincare misconceptions, coupled with the surge in DIY trends and ingredient misuse, skin barriers are increasingly compromised, highlighting the critical need for greater education and understanding. Avène aims to spearhead this dedicated day of skin knowledge, underscoring the crucial role of the skin barrier and offering accessible, clinically proven solutions for every skin type and concern.
At the Heart of National Skin Barrier Day is Avène's Cicalfate+ Restorative Protective Cream – a dermatologist recommended multi-use solution with 45 different uses. Avene's innovative approach to this barrier cream is powered by C+ Restore, a postbiotic ingredient derived from a bacterium found in Avène's Thermal Spring Water. This, combined with the brand's Copper-Zinc Sulfate Complex, creates a soothing and protective formula that is clinically proven to restore the skin in 48 hours1. Safe for the entire family to use, this product is designed to restore, soothe and strengthen the skin barrier.
"We feel so passionate about the importance of taking care of your skin barrier that we decided to create a day to promote awareness. As the #1 French Pharmacy derm-skincare brand, Avène is not just leading a conversation—we're changing the narrative around skin health," said Lisa Morris, President & CEO at Avène. "Our commitment is to provide effective, clinically proven solutions, paired with comprehensive education, to ensure that healthy skin is within everyone's reach."
Avène encourages its community to join the conversation by sharing their personal uses of Cicalfate+ Restorative Protective Cream with the hashtag #CicafateIt, amplifying the conversation about skin barrier health. Whether it's sharing your favorite skin barrier care practices or consulting a dermatologist for personalized skincare advice, this day is an opportunity to take action toward healthier skin.
The Cicalfate+ Restorative Protective Cream can be purchased at Amazon, CVS, Target, Ulta and Walgreens.
