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NEW YORK — Eos Products, known for its iconic lip balms, shave creams, and hand & body lotions, has appointed of Soyoung Kang as chief marketing officer. In her new role, Kang is responsible for global brand strategy, communications, and innovation.
This appointment comes as the company continues to expand and plans for further strong growth. With its recent global expansion, eos now operates seven international offices, sells its products in 18 countries and holds market-leading positions.
“We couldn’t be more pleased to have Soyoung join our organization,” said Eos co-founder and chief executive officer Jonathan Teller. “Soyoung’s expertise and track record reflect a unique blend of best-in-class business knowledge and practices that will fuel eos’ ongoing expansion and lead our marketing organization to even greater success. We have ambitious growth objectives, and we are committed to investing in the right talent and resources to get there.”
“I’m thrilled to join this dynamic organization and work alongside eos’ leadership team that has and will continue to evolve the beauty industry,” said Kang. “eos was built on innovation and superior consumer experiences, and I am passionate about the opportunity to lead this next exciting phase of growth, and to strengthen this great brand and its connection with consumers around the world.”
Kang joins from Bath & Body Works, where she most recently was the senior Vice President of Brand Development Merchandising.
Kang joins Eos on the heels of several other key executives, including Bob Murphy, who was recently appointed General Manager of North America, and senior hires in digital, e-commerce, public relations, influencer marketing, finance and human resources.
Since the beginning of 2017, Eos Products’ workforce has nearly doubled, a testament to its commitment to investing in the people needed for the next stage of this still young company’s growth.
