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WOONSOCKET, R.I. — CVS/pharmacy has redesigned its ExtraBucks receipts and launched an interactive digital campaign that urges cardholders to take advantage of the rewards they have earned under the ExtraCare loyalty program.
Executives say the campaign focuses on what the company terms “MoneyTrashers,” or customers who are “trashing their money” by not checking their receipts for ExtraBucks rewards before discarding them or who are not redeeming special coupons that cardholders receive by e-mail and in stores.
On July 1, ExtraCare cardholders began receiving their quarterly ExtraBucks rewards, which are automatic savings that shoppers earn just for scanning their ExtraCare card during each shopping visit.
“There are millions of customers that are throwing their earned rewards away when they receive them, so we decided to redesign the ExtraBucks rewards so they really stand out,” says Melissa Studzinski, vice president of customer relationship management for CVS/pharmacy. “Our MoneyTrashers campaign was created to encourage every shopper to take advantage of their rewards.”
