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CHICAGO – Making a list, checking it twice and still need a gift for the candy lover in your life? Ferrara Candy Company, a leading sugar confections company in the U.S., is launching its Holiday Candy Salad Kit. You can gift one of the year's sweetest – and viral – social media trends, available exclusively in its first-ever TikTok Shop while supplies last, starting today.
Whether you're gifting to a friend or treating yourself, the all-in-one kit lets candy salad pros and newcomers alike combine seasonal favorites, including the candy company's top innovation NERDS Frosty Gummy Clusters, SweeTARTS Twisted Holiday Punch Ropes, Trolli Sour Brite Abominable Snowmen, BRACH'S Holiday Soft Jellies, and Mini Peppermint Candy Canes. Complete with a limited-edition knit winter hat, sleek glass jar, and festive stickers, it has everything you need to create the ultimate candy salad for the holidays.
Inspired by TikTok users mixing their favorite candy to create custom – often seasonally-themed – concoctions called candy salads, Ferrara's Holiday Candy Salad Kit allows fans to join in on the trend that's still going strong with 3 billion views and counting. Since launching in the U.S. last September, the number of people shopping on TikTok Shop each month has nearly tripled, reflecting strong demand and vibrant activity on the platform. A majority of purchases come from existing customers in 2024 (81.3%*), so this candy salad kit is perfectly timed to leverage shifting shopping preferences.
"If you've ever logged into TikTok, you know the candy salad trend is everywhere with Ferrara products as a key ingredient in many consumers' candy salads," said Brian Camen, Senior Director of Content and Public Relations at Ferrara Candy Company. "Now, we are making it easier for fans to make or gift a candy salad via TikTok Shop."
Holiday Candy Salad Kits are available starting December 9 exclusively in Ferrara's first-ever TikTok Shop for $30 plus tax and shipping, while supplies last. Follow @sweetartscandy, @nerdscandy and @itstrolli to access the TikTok Shop and snag one for anyone on your gift list.
