PARSIPPANY, N.J. – Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, which makes Ferrero Rocher, Nutella, Kinder, Tic Tac, Butterfinger, CRUNCH, and other Valentine's Day favorites, has released the Ferrero Valentine's Day Index, examining consumer habits and plans to celebrate this year.
The survey uncovers that most adults prefer chocolate over flowers and would rather have a low-key celebration at home over an elaborate one.
Key findings include:
- 66% of adults say that chocolate is their favorite treat, outpacing cookies, candy and other treats
- 63% of women and 55% of men agree that celebrating at home is more appealing than going out
- 64% of women think chocolate is a stress-free way to celebrate
- 59% of adults would rather receive chocolate over flowers
- 62% of adults say a home-cooked meal is more romantic than an expensive restaurant dinner
- 52% of women believe that proposals on Valentine's Day are overrated
- 41% of men believe there should be a male equivalent to Galentine's Day
"Valentine's Day is synonymous with sharing joy and showing affection for those that are near and dear to us, and chocolate gifting remains a big part of that tradition," said Jim Klein, chief customer officer, Ferrero USA "As one of the leading chocolate companies in the U.S., we're proud of the part we play in helping people celebrate the holiday when they give a box of Ferrero Rocher, a jar of Nutella, or other confectionary treats to their loved ones to make their day special."
