ROCHESTER, N.Y. — Fifco USA is introducing Pura Still: the first spiked still water that doesn’t need to count on bubbles to keep things interesting. With a splash of coconut water, a hint of natural fruit flavor and zero carbonation, Pura Still is said to be the refreshment consumers have been waiting for and it launches nationally in December 2018.
At 4.5% ABV and only 90 calories, Fifco USA’s newest innovation is the perfect way for consumers to enjoy themselves without straying from their healthy lifestyles. An 11.2-ounce bottle of Pura Still contains only one gram of cane sugar and two grams of carbohydrates. Fifco USA’s original spiked still water creates a completely new option for consumers looking for clean labels, natural ingredients and the ultimate refreshment in their drinking occasions.
“People are prioritizing their health and wellness more than ever,” said Jessica Stainsby, brand manager for Pura Still. “Pura Still creates an option for consumers who want to enjoy themselves without worrying about carbonation and bloating, calories or excess sugar. You shouldn’t have to compromise your lifestyle to enjoy a drink, and with Pura Still, you don’t have to.”
Fifco USA is launching Pura Still in order to meet the growing demand for better-for-you options in the ready-to-drink alcoholic beverage space. Pura Still will be available nationwide in six packs with one of three flavors: Blackberry, Mango and Mandarin Orange.
