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DES MOINES, Idaho – Finch Marketing and GRX Marketing, led by owner and president Nicolle McClure, has announced the addition of Bruce Kneeland, principal consultant of Kneeland Services, to their team. Kneeland is tasked with accelerating the growth of both companies, leveraging his deep expertise in the pharmacy industry.
Kneeland brings decades of experience to the partnership. Before founding Kneeland Services in 2002, he held executive roles with industry leaders like Medicine Shoppe International, Health Mart, and Family Pharmacy (now Good Neighbor Pharmacy). His extensive knowledge and connections will bolster Finch Marketing's mission of helping companies effectively market to pharmacies.
As Kneeland steps into his new role, he expresses enthusiasm about working with McClure and her team. "I've known Nicolle for about ten years and admire her integrity, creativity, and knack for assembling exceptional talent," he said. Kneeland emphasized pharmacies' unique challenges and highlighted Finch Marketing's proven tools and methods for helping companies connect with pharmacy owners.
McClure is equally optimistic, citing Kneeland's industry insights and popular podcast, Pharmacy Crossroads, as key assets. "Bruce's experience and his ability to connect with independent pharmacies nationwide make him a perfect fit for Finch and GRX Marketing," she said.
Finch Marketing, established in 2022 as a sister company to GRX Marketing, provides tailored marketing solutions to businesses targeting pharmacies. With GRX Marketing already serving over 300 independent pharmacies, Finch aims to expand its reach to help companies of all sizes succeed in the pharmacy marketplace.
