Friskies rolls out "Certified Frisky" to champion cat-like energy

ST. LOUIS – Friskies, has introduced Certified Frisky, a new way to celebrate the bold, instinctive energy that cats bring to everyday life and the people who live for it. Certified Frisky is Friskies' stamp of approval on the moments, people, and content that radiate cat-like energy and attitude. If it's playful, surprising, and a little unhinged (in a good way), it's Certified Frisky.

Certified Frisky gives the cat-obsessed community an advocate that doesn't just get them but actively champions them: from celebrating the content they create to embracing the cat-centric cultural moments they drive. Cats who knock things off tables just because they can? That's Certified Frisky. Cat lovers who stan them for it? That's Certified Frisky, too.

"Cats have been running the internet and our lives for years – Friskies is just making it official," said Jason Dolan, Brand Director, Friskies. "Cat owners don't need anyone to tell them their cats are legends, but with Certified Frisky, we're giving that energy a name and a home. This is Friskies matching our community's energy: loud, proud, and completely unapologetic about it."

From community-driven content to real-time cultural moments, the Certified Frisky campaign gives Friskies a way to show up wherever cat-like energy and attitude lives – and gives fellow feline fanatics (not crazy cat people, thank you very much) an ally that doesn't just get it, but truly turns the volume up.

Think something deserves to be Certified Frisky? Tag us and use #CertifiedFrisky — and we just might make it official. To see Certified Frisky in action, follow Friskies on Instagram, Facebook, and YouTube, or to explore Friskies' full lineup of cat food and treats visit Friskies.com.