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NEW YORK — Whether it’s Baby Boomers, Gen X, Millennials or Gen Z, each generational cohort is unique in terms of its shopping and purchasing patterns.
This diversity will be reflected at PLMA’s “The Store Brands Phenomenon 2024 – Empowering the Retail Industry” Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago. Exhibitors will showcase the latest products and services that resonate with consumers in all life stages. Sustainable packaging and on-the-go snacks and beverages for Gen Z; functional beverages and other wellness products for Baby Boomers; and ethnic fare for millennials are among the many examples of multigenerational products that will be on display.
“The show floor will be filled with nearly 1,800 exhibitors and more than 3,000 booths, making it a premier event for retailers in all channels to discover products that appeal to the unique needs and preferences of multiple generational groups,” said PLMA Corporate Vice President Anthony Aloia.
The PLMA Trade Show provides one-stop-sourcing for innovative, high-quality products with wide-ranging, multi-generational appeal, including food, beverages, wine and spirits, flavors, ingredients, authentic international foods and nonfoods, refrigerated and frozen foods, sustainable packaging, beauty and cosmetic products, pet products, self-care, baby care, household goods, kitchenware, general merchandise, and much more.
Additionally, as a companion to the Show, PLMA will host two new sessions in its popular Lunch and Learn PLMA Online Speaker Series. Entitled “The Multigenerational Appeal of Store Brands,” the programs will address the wants and needs of Boomers and Gen Z.
- Sept. 12, Sara Williamson, Ph.D., Assistant Professor of Marketing at SUNY Old Westbury, will share details about the unique shopping traits of Baby Boomers and reveal where private label can provide value.
- September 19, Laurie Demeritt, owner and CEO, The Hartman Group, will discuss Gen Z and provide insight on how to target the group through product innovation and branding.
Sessions conveniently begin at 12:30 p.m. EST and run about an hour. They are free to PLMA members, as well as retailers.
CLICK HERE for more information about PLMA’s 2024 Annual Private Label Trade Show.
CLICK HERE for more information about the Lunch and Learn PLMA Speaker Series.
