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TOKYO — Fujifilm Corp. will launch “instax SQUARE SQ6 Taylor Swift Edition” and “instax SQUARE Film Taylor Swift Edition” on October 20. The two products, designed by instax global partner Taylor Swift, will be new additions to the instax lineup, which allow users to shoot and enjoy on-the-spot photo printing.
The “instax SQUARE SQ6 Taylor Swift Edition” features a gold-colored newspaper pattern on a black base for a stylish body with a design similar to Taylor Swift’s latest record-breaking album reputation. The metallic ring around the lens goes well with the gold design pattern, giving a luxurious finish. A faithful reproduction of Taylor Swift’s autograph is printed on the back of the body. It also includes Taylor Swift original camera strap and film case. Original Taylor Swift Edition film, featuring a print of Taylor Swift’s autograph on a black frame, will be released alongside the camera on October 20, 2018.
The “instax SQUARE SQ6 Taylor Swift Edition and “instax SQUARE Film Taylor Swift Edition” are currently on display as part of the instax Experience Booth located at each stop of the critically acclaimed “Taylor Swift reputation Stadium Tour,” which has broken multiple records to date and will culminate in Japan at the Tokyo Dome November 20 and 21. The tour opened at University of Phoenix stadium in Glendale Arizona, where the stadium announced she set the all time concert attendance record. Management at MetLife stadium in East Rutherford, N.J. and at Gillette stadium in Foxborough Mass, both publicly stated that Swift was the first female artist to ever play three consecutive nights at their stadiums. Also first female artist to play two consecutive dates at Croke Park in Ireland.
The products of instax series have been widely used all over the world since its first launch in 1998, and cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system “instax,” which allows everyone to “enjoy printing photos as they take them,” around the world.
