MINNEAPOLIS — Wizards, witches and Muggles alike can bring a little magic into their homes with new and returning Harry Potter-inspired products from Pillsbury and Betty Crocker. Arriving at retailers nationwide just in time for a season full of Harry Potter celebrations, this lineup is made for new ways to experience the beloved stories at home.
With millions of fans around the globe, Harry Potter has become a cultural phenomenon that continues to bring families together. With Chocolate Frog-inspired treats to decorate and Golden Snitch cookies destined to fly off the tray, the collection gives fans playful new ways to celebrate the details they know and love.
Whether settling in for a movie marathon or adding a little Hogwarts House pride to a lunchbox, families can turn everyday moments into their own magical traditions with this lineup:
- Pillsbury Harry Potter Golden Snitch Shape™ Cookies: New ready-to-bake sugar cookies featuring Pillsbury’s first-ever Golden Snitch design, inspired by Quidditch's most recognizable symbols.
- Betty Crocker Harry Potter Chocolate Frog Truffle Kit: While these chocolate frog-inspired treats won’t hop away, this new truffle mix includes collectible frog molds so fans can create and decorate their own creations.
- Betty Crocker Harry Potter Hogwarts House Pumpkin Cakes: This new baking experience lets fans celebrate their Hogwarts pride with themed cupcake liners inspired by the four houses, turning every bake into a fun moment of discovery.
- Betty Crocker Harry Potter Forbidden Forest Chocolate Cakes: Drawing from one of the series’ most mysterious settings, fans can decorate their cakes with custom collectible toppers that bring the Harry Potter universe to life.
- Betty Crocker Harry Potter Fruit Snacks: Returning for fans of all ages, these fruit flavored snacks feature six enchanting flavors, including Daring Fruit Punch, Witty Blue Raspberry, Delightful Dragon Fruit, Cunning Green Apple, Loyal Lemonade and Golden Strawberry Punch.
"Harry Potter has captivated generations of fans through its unforgettable characters and sense of wonder," said Luke Niethammer, Business Unit Director for Baking at General Mills. "It's a world people return to year after year. Whether being sorted into your Hogwarts House, chasing the Golden Snitch or enjoying a Chocolate Frog-inspired treat, we’re excited to give fans a chance to experience the details they know and love with new spellbinding goodies.”
The Harry Potter-inspired lineup of Pillsbury and Betty Crocker products will be available at retailers nationwide beginning this July. Follow @Pillsbury on Instagram and Facebook and @BettyCrocker on Instagram and Facebook for more.
