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ATLANTA — Ahead of the 2024 cold and flu season, Genexa has unveiled new clean over-the-counter (O-T-C) kids’ medicine innovations, further reinforcing the company’s pioneering role in bringing clean, effective medicines to consumers. The new Kids’ Multi-Symptom Cold & Flu and Kids’ Daytime + Nighttime Cough Relief Value Pack provide parents with much-needed clean O-T-C options with the same effective active ingredients as legacy brands but without any dyes and artificial sweeteners, parabens, or common allergens. These products are made with the brand’s signature organic agave syrup, a unique replacement for the artificial fillers commonly found in other pediatric oral suspensions.
“As parents, we understand that nothing feels more stressful than having a sick child at home,” notes Genexa co-founders David Johnson and Max Spielberg. “With Genexa’s product innovations, launching in the kids’ cough & cold category, parents who are committed to clean products will have effective and clean medicine options to turn to this winter.”
As the United States braces for the impact of another season of the flu, covid and RSV this winter, Genexa’s Kids’ Multi-Symptom Cold & Flu provides a unique offering to help temporarily relieve symptoms such as fever, sore throat, body aches, and cough and chest congestion. This non-drowsy, organic blueberry flavored oral suspension for children ages 4 and over contains 5 mg of dextromethorphan HBr (cough suppressant), 100 mg of guaifenesin (expectorant) and 320 mg of acetaminophen (pain reliever/fever reducer) per 10 mL for effective symptom relief, but without the artificial dyes, sweeteners and preservatives commonly found in other O-T-C options currently available in this category. Additionally, this product is free of phenylephrine, a nasal decongestant recently making headlines as the US Food & Drug Administration (FDA) evaluates efficacy of the oral active ingredient.
Also new to shelves, the Kids’ Daytime + Nighttime Cough Relief is a day and night value pack for children ages 6 and over made with the same effective active ingredients as Children’s Robitussin Day and Night Pack, but without any of the artificial fillers used in the competitor product like FD&C red no. 40, propylene glycol and sucralose. The value pack consists of a daytime product, Genexa Kids’ Cough & Chest Congestion, which is a best-selling, non-drowsy oral suspension with organic blueberry flavor and 5 mg of dextromethorphan HBr and 100 mg of guaifenesin per 5 mL for effective symptom relief. The long-acting cough nighttime product is a new oral suspension with organic blueberry flavor and contains 15 mg of dextromethorphan HBr and 2 mg of chlorpheniramine maleate per 10 mL for up to 8 hours of effective relief for cough, and temporarily relieves sneezing and runny nose.
Like all of Genexa’s products, the latest kids’ innovations are available at Walmart, Walgreens, and on Amazon. The brand’s ever-expanding line of pediatric O-T-C medicines including the best-selling Kids’ Pain & Fever are available at more than 60,000 retail locations nationwide, including CVS, Rite Aid, Sprouts, and Whole Foods.
