ATLANTA – Genexa, the first clean OTC medicine brand, founded by parents to transform the medicine aisle, today announced a campaign to welcome the "2026 Freshman Class of Parenthood" with educational resources and product gifting designed to help new parents feel more prepared for the newborn phase.
September is a month synonymous with new beginnings. The season traditionally associated with going back to school takes on fresh meaning as parents-to-be prepare to welcome a child during one of the year's most common birth months and enter their freshman year of parenthood. Alongside happiness and excitement, the transition can also bring uncertainty and overwhelm. Genexa understands that, which is why the brand is excited to welcome this next cohort—the 2026 Freshman Class of Parenthood—and give new parents emotional and practical support for their first semester of parenthood.
As part of this, Genexa is working with trusted parenting advocate and clinical psychologist Dr. Becky Kennedy's and her platform Good Inside to offer 100 memberships to the new platform, empowering parents in their earliest days of parenthood. The new class of parents will also receive a Walmart gift card, baby medicine cabinet essentials, and exclusive Genexa merch.
How It Works:
- Parents with September and October due dates and deliveries can enter for a chance to receive a Freshman Parent Kit from Genexa, which includes a one-year Good Inside membership, Genexa's new 1oz Infants' Pain Reliever & Fever Reducer, a Parenthood Freshman Crewneck, and a $25 Walmart gift card, plus a discount for future product restocks.
- Starting September 15, Parents can enter at Genexa.com by providing their contact information and proof of a due date between September 15th and October 15th.
- Winners will be chosen through October 15, 2026.
"The newborn phase is incredible - and it's also a lot," said Dr. Becky Kennedy, founder of Good Inside. "Nobody tells you how many decisions a day it actually asks of you: what to feed your baby (and yourself), how to soothe them, whether that cry means something. You're often running on little sleep and everyone on the internet has an opinion. When a product or brand lets you stop second-guessing — one thing you don't have to research or compare or worry about — that's a real relief. That's what this partnership is about. We're proud to support Genexa's inaugural freshman class with a Good Inside membership–for a whole year."
Consumer behavior is evolving, and more than ever, online communities and trusted voices on social media are shaping how parents decide what products to bring into their homes. By pairing Good Inside's trusted parenting resources with Genexa's clean OTC medicine essentials, the partnership supports both the emotional and practical decisions families face during the newborn phase.
"Becoming a parent can feel a lot like being a freshman: everything is new, the learning curve is steep and no one has all the answers," said David Johnson, Co-Founder and CEO of Genexa. "As a company founded by parents, we understand how challenging that transition can be, which is why we created the idea around the 2026 Freshman Class of Parenthood to give families the kind of practical support they actually need. The resources we are providing to these parents with the help of Good Inside will be instrumental so this year's class enters parenthood with greater clarity and a community in their corner."
Genexa understands that modern parents increasingly shop digitally and turn to trusted voices and accessible retail channels to make more confident decisions for their families. The "2026 Freshman Class of Parenthood" campaign meets parents where they are, providing practical tools and products they can trust to help them feel confident as they take on the newborn phase. This follows Genexa's latest expansion into 1,800 Target stores, where it moved beyond the traditional medicine aisle and into the baby aisle, placing clean, effective infant medicine alongside other registry staples.
Entries for the 2026 Freshman Class of Parenthood will be open from September 15 to October 15, 2026. Visit Genexa.com for more information and to enter.
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