PITTSBURGH — Giant Eagle is rolling out a bold new business strategy titled “Because it Matters,” backed by a $100 million investment aimed at enhancing customer experience and affordability.
Key Initiatives Include:
- Store Remodels: Approximately 12 supermarkets in the Pittsburgh area will undergo renovations to improve ambiance and expand product offerings.
- Pharmacy Expansion: More than 60 in-store pharmacy locations will be expanded to better serve community health needs.
- Seasonal Pricing Strategy: Giant Eagle is introducing a seasonal pricing initiative to lower costs on frequently purchased items.
- Promotional Campaigns: The strategy kicks off with a one-week "$1 Deals" promotion, featuring over 1,000 items priced at just one dollar.
Customer-Driven Approach:
Spokesperson Dan Donovan emphasized that these changes are a direct response to customer feedback.
"One of the things, whether you're shopping at Giant Eagle or another retailer, that you're hearing loud and clear is the need to help customers save. So, both through our weekly promotions, as well as seasonal pricing initiatives we're going to put in place, where we're gonna lower and hold prices on key items that are really important to customers, especially in this moment of inflationary period and tariff implications. We're gonna make a concerted effort to invest millions of dollars here in the short term to lock and hold a lot of key prices on key items for our customers," Donovan said.
