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NEW YORK — With the start of the 2023 Major League Baseball season, Gillette, the world’s leading expert in men’s grooming, announced Monday a multi-year partnership, becoming the official men’s grooming partner of the New York Yankees. This is the first time the New York Yankees have had a partner with this designation.
Teammates Anthony Rizzo and Nestor Cortes joking around while shooting with GilletteLabs. (Photo Courtesy of Gillette)
“The Yankees are an organization that exemplifies what it means to look, feel and play your best,” said John Claughton, vice president of Grooming for Gillette North America “We’re proud to partner with a team that has such an impressive and historic legacy, not only in baseball, but all of sports. We look forward to providing them an effortless shaving experience all season long with our GilletteLabs with Exfoliating Bar razor.”
To announce the partnership, earlier this month Gillette brought together Yankees pitcher, Nestor Cortes, and first baseman, Anthony Rizzo, for a ‘barbershop chat’ with members of the Gillette Barber Council and baseball influencer Jackson Olson. They discussed the upcoming season and game day grooming routines, all while getting a fresh shave for Spring Training with the GilletteLabs with Exfoliating Bar. Content from their discussion at George M. Steinbrenner Field can be found here and throughout the season on official Yankees and Gillette social channels.
“We are very excited about our relationship with Gillette,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “We hope that Gillette’s signage presence in Yankee Stadium and its consumer social and retail activations will continue to augment the brand awareness Gillette has already established for its products. The Gillette brand is iconic, and we are proud to be aligned with the worldwide leader in its industry.”
As the Official Men’s Grooming Partner, GilletteLabs and other Gillette grooming products will be made available in the Yankees clubhouse and the brand will be visible on select digital signage throughout the stadium.
Gillette has a longstanding history in sports marketing spanning more than 100 years, with a presence in sports including but not limited to baseball, football, soccer, basketball, eSports and cricket. The Yankees partnership marks the brand’s first deal in MLB since 2018.
