PITTSBURGH — GNC announced an exclusive retail and Amazon partnership with Alani Nutrition, a premium women’s supplement brand offering a range of health and sports nutrition products.
Made in the United States, the Alani Nutrition product line uses hand selected, simple ingredients with no fillers. Alani Nutrition products help women maximize their workouts with protein, pre-workout, and BCAA supplements in unique flavors, including mimosa, cotton candy grape, and Hawaiian shaved ice.
“GNC has become a tremendous accelerator for up-and-coming brands and helped propel businesses throughout the category to new heights. We’re proud to be able to work with great partners like Alani Nutrition to introduce exciting new products to our customers,” said Ken Martindale, chief executive officer of GNC.
The partnership was announced at the Arnold Sports Festival on February 28 in Columbus, Ohio and officially available online and in stores on March 15.
“With more than 80 years of industry experience, partnering with GNC to become the exclusive retailer of Alani Nutrition was an easy choice,” said Katy Hearn, the founder of Alani Nutrition. “Being a women-focused company, Alani Nutrition’s consumer base is a fairly untapped market for GNC, bringing a new set of unique product offerings to women.”
