MORRISTOWN, N.J. – Gold Bond headed West with Landman actress Ali Larter to celebrate the launch of its newest innovation: Gold Bond Scented Body Creams. Expanding on the brand's existing Scented Hand Cream Collection, the new body creams deliver Gold Bond's trusted, long-lasting hydration with a sensorial experience.
As the official Skincare Partner of Under the Big Sky Music Festival in Montana, Gold Bond invited consumers to join the search for skincare gold and experience firsthand how high-performance hydration can be equal parts clinically effective and sensorially indulgent. Set against the rugged terrain of Big Sky Country, where sun, dry air, and outdoor conditions can push skin to its limits, Gold Bond put its new formulas to the ultimate test against the West and showed consumers what it means to Strike Skincare Gold in one of America's prominent gold rush destinations.
"I've been a longtime fan of Gold Bond, so when I heard the brand was launching its new Scented Body Creams at Under the Big Sky Festival out West, I knew I had to be a part of it," said Ali Larter. "These products give me the perfect combination of intense hydration and indulgent scents for the full body – elevating my daily body care routine and keeping my skin looking and feeling its best."
On the grounds, festivalgoers were invited to stop by the brand's booth to customize their own cowboy hats and totes, participate in a Spin to Win game for a chance to win prizes, find their new favorite Gold Bond scents, learn about the science behind each product and take home samples of the Scented collection.
"This partnership provided the perfect setting to showcase the science-backed efficacy behind our newest innovation," said Kimberly Hairston-Hicks, Chief Marketing Officer at Gold Bond Co. "Whether you're spending long days outdoors in the heat, wind, or dry conditions, consumers want high-performance body care that works as hard as they do, but they also want products that make their daily routine feel more indulgent. We created the Gold Bond Scented Collection to deliver the trusted, long-lasting hydration we're known for while providing the elevated, sensorial escape consumers are increasingly seeking."
The Gold Bond Scented Collection combines the brand's trusted skincare expertise with an elevated, sensorial approach to body care. Featuring clinically shown 24-hour hydration and targeted benefits, including softening, brightening, hydrating, and refreshing – the collection is formulated with dermatologist-tested, non-greasy ingredients free from parabens, phthalates, and dyes. While many fragrance-led body care brands prioritize scent over skincare benefits, Gold Bond® thoughtfully incorporates indulgent scents into high-performance formulations, perfectly balancing clinical efficacy with an enjoyable daily routine.
Both the Gold Bond Scented Hand and the new Scented Body Creams are now available at retailers and drugstores nationwide, starting at $4.99 and $11.99, respectively.
