GoodRx expands subscription strategy with Companion Family Plan

SANTA MONICA, Calif. — GoodRx today launched the Companion Family Plan, expanding its everyday healthcare subscription to entire households, including children, adult family members, and pets.

As widening coverage gaps and rising out-of-pocket costs leave households paying more for care, the new plan brings Companion’s free and low-cost prescriptions and savings on common healthcare services together in one affordable, predictably priced membership. 

“Families don’t experience healthcare costs one person at a time. They’re simultaneously managing prescriptions and care for kids, parents, partners, and even pets,” said Wendy Barnes, President and CEO of GoodRx. “Expanding Companion across the entire household allows us to support consumers in a way that reflects this reality. It also advances our strategy to make GoodRx a more central part of how consumers navigate and pay for healthcare.”

 One Plan. More Ways for Families to Save.

The Companion Family Plan, which costs $24.99 per month or $16.99 per month when paying annually, extends Companion benefits to a primary member and up to four dependents, which may include children, adult family members, and pets. Members can access more than 250 eligible generic medications for free and hundreds more for under $10 at nearly every pharmacy nationwide, plus savings on dental, vision, lab and imaging services. The primary member also receives access to $19 online care visits. Together, these features give families an affordable and predictable way to save across prescriptions and common healthcare needs.

 Building a Broader Subscription Offering

The Companion Family Plan expands the reach and value of GoodRx’s subscription offering, creating a more continuous way to support consumers beyond individual prescription transactions. Building on more than a decade of medication pricing expertise, extensive relationships with retail pharmacies, and a trusted consumer brand, GoodRx is uniquely positioned to scale this model. Companion complements the company’s condition-focused offerings for weight loss, erectile dysfunction, and hair loss.

Supporting Growth and Retention for Retail Pharmacy Partners

Companion gives members access to meaningfully lower prices than they would receive through a traditional prescription discount, while allowing them to continue filling at the pharmacies they already know and trust. This helps retail pharmacy partners strengthen patient relationships, support prescription volume, and deliver a more compelling consumer experience, with no additional cost to participate. The Companion Family Plan broadens those benefits while preserving favorable pharmacy economics and reinforcing the value of GoodRx’s retail pharmacy network.

Making Companion an Employee Benefit

GoodRx plans to offer Companion through Employer Direct, giving employers a flexible, predictable way to subsidize memberships and help lower employees’ out-of-pocket healthcare costs. Companion can complement existing health benefits by addressing prescription costs and other coverage gaps, or extend healthcare savings to workers who are not eligible for traditional benefits. The expansion creates a new channel for Companion while giving employers another way to support healthcare affordability for their workforce.

For more info, visit: www.goodrx.com/companion