SANTA MONICA, Calif. – GoodRx announced the launch of a new subscription service for erectile dysfunction (ED). Designed to meet consumers where they are and remove common barriers such as high costs, long wait times, and inconvenience, this all-in-one solution offers a fast, discreet, and affordable option for ED treatment.
A new report from GoodRx reveals a clear gap in care: nearly 1 in 3 U.S. men aged 40 and older report difficulty achieving or maintaining an erection without medication, yet fewer than 14% say they’re using any form of treatment. This reluctance is driven by inadequate coverage of ED treatments by many insurance plans, as well as concerns around the social stigma associated with seeking help for such conditions. While many existing options require an additional paid membership just to access a subscription service, come with exorbitant fees, or have inconsistent shipping speeds that can lead to delays, GoodRx’s new ED subscription service offers a transparent alternative that bypasses traditional insurance limitations, helping more men access needed treatments – quickly, discreetly, and on their terms.
The GoodRx subscription service for ED starts as low as just $18/month, with final pricing dependent on the prescribed medication. The subscription combines three key benefits:
• Connect with a licensed healthcare professional: Customers can chat directly with a healthcare professional online, often within the hour – no in-person visit required. Additionally, customers will have ongoing access to these licensed professionals if questions arise during their treatment.
• Access FDA-approved treatments: If clinically appropriate, customers receive a prescription for an FDA-approved medication.
• Discreet delivery: Medication is delivered directly to the customer’s door for no additional fee, in GoodRx’s standard packaging.
"We recognize that many men delay or entirely avoid treatment for ED due to stigma, costs, and the inconvenience of traditional healthcare pathways," said Katelyn Pelak, VP and Head of Product at GoodRx. "Our new subscription service removes these obstacles, providing a straightforward, affordable solution that respects and protects the privacy and time of our customers."
Pelak said their pharmacy partners are integrated into the experience. "If the health care professional prescribes medication during the visit, our pharmacy partner will ship the medication directly to the consumer’s door, using discrete packaging similar to how other medications from GoodRx home delivery are shipped. Users will be able to track their delivery through GoodRx."
She addsed that how flexible and intuitive the pricing model is. "We designed it so people can save even more by choosing a 3- or 6-month supply upfront, or scheduling delivery on their terms. There are no hidden fees, no memberships, and no surprises—you can see your total cost up front. That kind of transparency and control is part of what makes GoodRx one of the most trusted names in healthcare savings."
"More than 30 million Americans turn to us each year to afford their prescriptions, and we’ve taken that trust and savings expertise and applied it to one of our top fills for medications. By building on our strengths in medication savings, e-commerce, and telehealth, we’ve created a beginning-to-end experience that’s not only more affordable, but also simpler, faster, and designed around the needs of today’s consumer," she explains.
Pelak said the company is definitely considering other areas. "There are so many areas in health care—especially where stigma, cost, or complexity get in the way—that could benefit from this kind of model. We’re already looking at other conditions where we can simplify access and improve affordability, but for now, we’re focused on making sure this ED experience is truly best-in-class."
She added that GoodRx’s subscription service for ED ensures a simple, user-friendly experience that meets the modern consumer's needs for transparency and streamlined healthcare access. "By integrating quick digital consults with licensed healthcare professionals, transparent pricing, and home delivery into one seamless experience, GoodRx is proud to provide a stigma-free, convenient approach to ED care."
Starting today, individuals can sign up for the GoodRx ED subscription service at: www.goodrx.com/care/services/erectile-dysfunction
