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NEW YORK — GORGIE, the innovative energy drink brand with benefits announced their launch at 863 Target stores across the nation, debuting their 4 core energy drink flavors; Tropical Punch, Watermelon Splash, Peach Tea, and Mango Burst. The energy drinks contain green tea caffeine and benefits including, Biotin, B-Vitamins, and L-Theanine per 12-oz can.
GORGIE was founded in 2023 by Michelle Cordeiro Grant to introduce a first-of-its-kind energy drink made by women for everyone to enjoy. GORGIE's energy drinks became the #1 fastest-growing energy drink in the natural channel in 2024, driving 20% category growth and proving the nationwide demand for a better-for-you energy drink. As a result of their popularity and growth, they closed out their first year with 7-figure success, and the business grew 5x in year two. Online customers are ordering on average every 7.9 days, with orders shipping to every state in America every month.
Since launch, GORGIE has brought a thoughtful line of sparkling energy beverages that put wellness in the upfront. The brand uses the perfect amount of 150mg green tea caffeine for a natural boost in each can. Unlike many energy drinks, GORGIE does not contain any aspartame, erythritol, or sucralose. With better-for-you ingredients, the brand is Non-GMO Project Verified, NSF Contents Certified, Gluten Free, Vegan, and Kosher. GORGIE is also one of the few natural energy drinks with a green rating on Yuka, the viral health impact label scanning app.
"It is so incredible and humbling to see GORGIE launch in Target. It's a milestone we have been envisioning as a key pillar to truly sharing GORGIE with our customers and community in a way that feels so native to who we are," explained Michelle Cordeiro Grant, Founder & CEO of GORGIE. "We know the Target guest values brands, communities and products that make them feel better, do better and bring a smile to their face. GORGIE was an idea on my iPhone just 2 years ago. Today, to have Target partner with us to deliver energy that bridges with wellness and a female first brand is incredible. There are pinch me moments everyday!"
Continuing this exciting partnership, GORGIE will be launching a Pink Lemonade flavor this summer available exclusively in 1,939 Target stores. With a focus on making wellness and energy fun again, GORGIE's product line contains great benefits with playful and captivating branding that align with Target's consumers and health conscious humans everywhere. In addition, the brand will launch a Pink Lemonade inspired swim collection available on GETGORGIE.com.
GORGIE has built their brand community first, consistently checking in with their followers and friends on everything from flavors to ingredients, new products and new designs. In doing so, they've garnered over 1 billion impressions across organic social channels. To celebrate their launch at Target, they've kicked off a fun community-first campaign that already has over 10,000 sign ups in only a few days.
Target is joining many notable retailers across the U.S. that sell GORGIE including but not limited to: Sprouts, HEB, Kroger, Amazon, select Whole Food Market stores across the Northeast, The Fresh Market, Erewhon and more.
