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ROCKY HILL, Conn. – göt2b, the renowned styling brand best known for its iconic ‘glued’ line, has officially expanded into the curly hair category with the launch of göt2b Curled—a new product collection designed to offer long-lasting hold and crunch-free curls. To support this exciting launch, göt2b has also partnered with celebrity hair stylist SherriAnn Cole, who will serve as the göt2b Curled Brand Ambassador, helping to educate consumers on how to best use the new lineup.
göt2b Curled is formulated specifically for the curly-haired consumer, bringing göt2b’s signature long-lasting hold to waves, curls, and coils—without the stiffness. The collection includes:
- Flexible Curl Foam – A lightweight foam that locks in moisture while providing flexible hold all day. (Best for Type 2-3 curls)
- Curl Defining Jelly – A defining gel that enhances curls with 24-hour frizz control while keeping them soft and touchable. (Best for Type 3-4 curls)
- Curl Styling Cream – A deeply moisturizing cream that defines curls and controls frizz for 24 hours. (Best for Type 3-4 curls)
All three products are infused with aloe vera, vitamin E, and argan oil to help keep curls hydrated, defined, and frizz-free.
A highly respected name in the hair industry, SherriAnn Cole is known for her expertise in multiethnic hair care and her ability to work across different curl types and textures. With a deep passion for hair and a dedication to excellence, she will play a key role in educating consumers on how to make the most of the göt2b Curled collection.
The göt2b Curled line is available now on Amazon and Target with each product retailing for $9.99.
