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NEW YORK — Greater Than One, a privately held advanced media marketing and technology company focused on healthcare, has introduced the Greater Reach Model (GRM), a proprietary data tool designed to pinpoint the perfect channel mix, frequency, and budget allocation to reach target audiences with laser focus and maximum ROI.
The model, which provides comprehensive data analysis and delivers precise and actionable recommendations, ensures that a client's marketing goals, and target audiences are reached. The model, based on Greater Than One's proprietary technology, leverages nearly 25 years of data and health industry marketing experience, enabling the agency to predict and achieve measurable improvements in a client's marketing performance.
"The world of technology is evolving every day", said Greater Than One Chief Media and Marketing Officer Amanda Powers-Han. "Our model analyzes performance data and industry trends to identify the most effective channels for reach and engagement. We built Greater Reach to ensure that our clients' marketing budgets are allocated in the most efficient manner possible, which allows them the highest ROI.”
"Greater Than One views the Greater Reach Model as providing clients with another tool to maximize their marketing budgets and deliver more business impact”, said Powers-Han. "We feel that the possibilities are endless with this model, and we can't wait to apply this powerful tool across all our client partners.”
Greater Than One partners with clients to transform healthcare outcomes by leveraging deep industry knowledge and proprietary technology that create personalized omnichannel marketing experiences.
