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NEW YORK — This year healthcare marketing agency Greater Than One decided to shake up its internship program. Instead of implementing its traditional program with interns hired to support a specific department, like marketing, analytics or media, it decided to create a holistic program that provides a more comprehensive learning environment.
The new internship program at Greater Than One offers a structured progression that begins with onboarding and department introductions, followed by specialized training tracks, practical client work, and culminating in a final project presentation. The curriculum includes department 101s, interview preparedness workshops, mentor meetings, and life skills training, ensuring that interns gain not only industry specific knowledge but also valuable professional development.
Greater Than One 2024 interns
“We wanted to give the interns the opportunity to really get a true idea of what the day to day looks like in a healthcare marketing agency”, said Jen Cully, SVP, People & Development Director for Greater Than One. “We structured it in four different tracks. The tracks are marketing and media, project management and account management, paid search and social, and strategy and analytics.”
The program was designed so that each intern is exposed to two departments for the first four weeks of the internship, two weeks in each department. After the initial four weeks, the interns will mock interview for a role in one of the respective departments, where they will work for the remainder of the program. In total, the program lasts nine weeks.
“There’s a lot that goes into a marketing agency like ours,” Cully added, “and I don’t think most of them know specifically what department they would like to be in. So, we paved the road to give interns a little taste of what each department does, so we could narrow down the choices for them.”
In addition to working for a department, the interns will work on a group project, their role representing their assigned department. The group project is set up similar to an RFP and will follow a pitch process including stakeholder Q&A and a presentation to leadership.
“The idea behind the group project is to provide a unique opportunity to harness the innovative ideas and fresh perspectives of this new generation of the workforce, fostering creativity and driving forward-thinking solutions.” said Jason Valdez, Chief Operations Officer for Greater Than One. “We are particularly excited about the final project presentation, where interns will have the chance to showcase their creativity and strategic thinking.”
“We are committed to nurturing talent and providing a platform for young professionals to develop and excel,” he continued. “Our goal is to equip our interns with the experience and confidence to become future leaders in the industry.”
