KANSAS CITY, Mo. – Keepsake Ornament Debut continues Hallmark's 2026 ornament season Oct. 10-18 at Hallmark Gold Crown stores and online at Hallmark.com. With more than 150 additional Keepsake Ornaments joining this year's collection, the event gives shoppers new designs to collect, gift and incorporate into their holiday traditions.
Among the standout releases are interactive, collectible ornaments and decorations inspired by iconic films, including National Lampoon's Christmas Vacation™ Griswold Family Christmas Tabletop Decoration.
"What's really fun about this piece is how interactive it is and how many performances you get," said Lindsay Evans, editorial director. "Put one character in the snowbank and you'll hear dialogue and see lights illuminate on the house. Put any two characters together and you get a completely different show with dialogue, lights and music!"
Keepsake Ornament Debut gives shoppers even more ornaments to explore with designs featuring beloved stories, nostalgic holiday traditions and entertainment favorites.
Film Favorites to Collect
Inspired by iconic franchises and collectible experiences, the latest assortment gives shoppers more ways to celebrate favorite characters and memorable moments.
- A Charlie Brown Christmas: Reminisce about the timeless tradition of watching the Peanuts Gang in "A Charlie Brown Christmas" with this charming Christmas tree ornament. Push the button to see the vintage television set come to life with a video clip from the classic holiday special.
- Middle-earth Adventure: The Lord of the Rings: The Fellowship of the Ring Storytellers collection continues with Gandalf the Grey, who joins Frodo Baggins and Samwise Gamgee, released earlier this year, in a connected set inspired by the first film in the epic six-film series. Each ornament features dialogue, and together they unlock expanded performances.
"This year marks the 25th anniversary of The Lord of the Rings: The Fellowship of the Ring debuting in theaters, and this single-year Storytellers collection is a celebration of the film," said Toni Gagarin, art director. "I love that the bases of the Christmas tree ornaments look like the windows from the hobbit houses. The artist's love for the film is evident in every detail of the collection." - Wizarding World Wonders: Complete your Harry Potter and the Chamber of Secrets Storytellers Collection with the Albus Dumbledore ornament. In his wise and clever way, Albus Dumbledore imparted advice that ultimately served Harry in the Chamber of Secrets when he unwittingly called Fawkes the phoenix to his side for assistance as he battled the Basilisk with the Sword of Gryffindor. Connect all of the Harry Potter and the Chamber of Secrets Collection Storytellers ornaments in the series to unlock additional amazingly interactive performances.
Everyday Interests & Holiday Favorites
From lighthearted hobbies to timeless holiday icons, these ornaments reflect the traditions and personal touches that make the season feel special.
- Hallmark Channel Favorites: Inspired by one of Hallmark Channel's most recognizable stars, Tyler Hynes gives fans a fun way to bring their favorite star to the tree.
- Hobbies & Interests: Designs like Merry Pickleball and Light Holiday Reading bring everyday passions to the tree, giving fans more ways to personalize their holiday decorating.
- Holiday Fun & Traditions: Snowball Fun adds a playful interactive moment as the penguins snowball fight to "Deck the Halls," while Vintage Santa brings classic holiday elegance.
- Life Moments: Milestone and relationship-inspired ornaments help consumers mark meaningful moments in their own lives or share them as thoughtful gifts. Our Engagement, Wedding Cake, Baby's First Christmas and Home Sweet New Home celebrate major milestones, while Our Family Christmas, Dad and Me and Mom and Me reflect family connection.
For more information about Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com. Explore Hallmark's Christmas page or the Hallmark Christmas Experience for more holiday inspiration throughout the season.
