EL SEGUNDO — Haus Labs introduces six new portraits of founder Lady Gaga and a bold video campaign centered around its bestselling foundation.
A series of six portraits captures Lady Gaga (Stefani Germanotta) as artist and muse set in a hyperreal world where nature meets technology. The tagline The Art of Beauty reflects Gaga’s vision for the brand, fusing science with art, product with identity, and beauty with self-expression.
The video performance features Lady Gaga covering her entire body with foundation in an infinite white space.
The campaign will run across over 400 OOH locations in New York in September, and select spots in London.
