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SHELTON, Conn. — Hawaiian Tropic Sun Care’s new Hawaiian Tropic Silk Hydration lotion sunscreen will serve as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.
The Energizer Personal Care brand said Tuesday that Hawaiian Tropic Silk Hydration is the first sunscreen with hydrating silk ribbons for continuous, in-sun moisture, nourishing parched skin and making it silky smooth.
"Beautiful, silky smooth skin is a woman’s greatest accessory, and we couldn’t think of a better place to showcase new Hawaiian Tropic Silk Hydration lotion sunscreen than on the runway in Miami with the latest swimwear trends," stated Minna Raffin, sun care director, for Energizer Personal Care. "With its ultra-luxurious hydrating silk ribbons, it moves beyond typical sun care, providing ultimate protection and moisturization in one product."
According to the company, Hawaiian Tropic Silk Hydration was developed to deliver intense moisture as a solution for dull, dry skin that often results from long days soaking up the sun. Its lightweight, hydrating ribbons are infused with silk protein and shea butter to pamper and protect skin when in the sun, providing 12-hour moisturization.
Available in SPF 12, 30 and 50, the sunscreen provides broad-spectrum UVA and UVB protection plus nourishing antioxidants, exotic island botanicals, a warm tropical fragrance and a lightweight, nongreasy feel, Energizer said.
Through May 31, consumers are invited to enter the Hawaiian Tropic "Style Your Skin" sweepstakes on a dedicated Mercedes-Benz Fashion Week Swim tab on the Hawaiian Tropic Facebook page (www.facebook.com/HawaiianTropic). One Hawaiian Tropic fan and a guest will win a four-day trip to Miami with VIP access to designer runway shows, a shopping spree, spa treatments and more. Another 25 fans will win a Hawaiian Tropic gift basket.
In addition, Hawaiian Tropic is offering a virtual front-row seat to the action at Mercedes-Benz Fashion Week Swim on the brand’s Facebook page. On the Mercedes-Benz Fashion Week Swim tab, Hawaiian Tropic will feature exclusive sneak peeks, insider information, style tips and news all season long. The swimwear fashion event runs July 19 to 23.
