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HDA honors Rx and consumer product manufacturers with DIANA Awards

DIANA honors manufacturers for creating innovative products and promotions for healthcare distribution and improving business practices with distributor partners.

ORLANDO, Fla. — The Healthcare Distribution Alliance (HDA) honored 10 pharmaceutical and consumer product manufacturers with Distribution Industry Awards for Notable Achievements in Healthcare (DIANA Awards) at the 2025 HDA Business and Leadership Conference in Orlando, Fla.

The DIANA is one of HDA’s highest honors. Established in 1959, it recognizes manufacturer members for developing new and innovative products and promotions for the healthcare distribution industry and companies that enhance business practices with their distributor trading partners. The DIANA awards have evolved to recognize manufacturers’ commitment to advancing supply chain best practices through the organization’s participation in HDA. Winning companies, selected by HDA distributor-member executives, represent exceptional leadership and innovation in the healthcare marketplace.

“I congratulate the 2025 DIANA award winners for their achievements in advancing trade relations as well as a commitment to product innovation,” said Chester “Chip” Davis, Jr., President and CEO, HDA. “The healthcare industry relies on strong partnerships between distributors and manufacturers, who ultimately help advance patient access to quality care. The winners of this year’s awards help improve the lives of Americans and the healthcare ecosystem.”

2025 DIANA Award Winners
Best New Product Introduction or Promotion


Biotechnology Pharmaceutical: Johnson & Johnson, LAZCLUZE™
Branded Pharmaceutical: Bristol Myers Squibb Company, COBENFY™
Generic Pharmaceutical: Viatris, Ferric Citrate

Best Overall Pharmaceutical and Consumer Product Manufacturer


Best Overall Branded Pharmaceutical Product Manufacturer With Less Than $300 Million in Sales to Healthcare Distributors

Winner: Coherus Oncology
First Merit Finalist: Cosette Pharmaceuticals
Second Merit Finalist: Neurelis, Inc

Best Overall Branded Pharmaceutical Product Manufacturer With More Than $300 Million in Sales to Healthcare Distributors

Winner: Merck & Co.
First Merit Finalist: Bristol Myers Squibb Company
Second Merit Finalist: Johnson & Johnson

Best Overall Consumer Product Manufacturer

Winner: Bausch & Lomb, Inc.
First Merit Finalist: Dr. Reddy’s Laboratories, Inc.
Second Merit Finalist: Bausch Health Companies, Inc.

Best Overall Generic Pharmaceutical Product Manufacturer With Less Than $100 Million in Sales to Healthcare Distributors

Winner: Ajanta Pharma USA Inc.
First Merit Finalist: Jubilant Cadista Pharmaceuticals, Inc
Second Merit Finalist: Lifestar Pharma

Best Overall Generic Pharmaceutical Product Manufacturer With More Than $100 Million in Sales to Healthcare Distributor

Winners: Ascend Laboratories, LLC; Zydus Pharmaceuticals (USA) Inc.
First Merit Finalists: Apotex Corp. and Camber Pharmaceuticals Inc.

HDA Manufacturer Partners of the Year

Less Than $500M Sales: Ajanta Pharma USA Inc.

More Than $500M Sales: Regeneron Healthcare Solutions

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