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PHILADELPHIA – The Consumer Healthcare Product’s Association’s (CHPA) Health In Hand Educational Foundation held its 9th Annual Gala last night at The Bellevue Hotel in Philadelphia. The widely attended fundraiser brought together 350 attendees from 98 companies across the self-care industry to celebrate and support the Foundation’s critical consumer-focused work to help people live happier, healthier lives through responsible self-care. In addition to highlighting Health In Hand’s key 2024 educational initiatives, the event program also included the announcement of the Foundation’s new board member, Mark Pearson, Reckitt’s Vice President of Marketing Health, and the winners of the 2024 U.S. Self-Care Marketing Awards.
“Congratulations to our best-in-class finalists for demonstrating marketing leadership, insights-driven strategies, and creative execution across the self-care industry,” said Mary Leonard, Executive Director, Health In Hand Foundation. “This year, the diversification of companies, categories, and products represented in the submissions is remarkable and a clear reflection of the self-care marketplace. I would also like to extend a special thank you to our esteemed judging panel for lending their time and expertise to score this year’s 47 submissions. We wish all our finalists the best of luck and look forward to celebrating outstanding marketing campaigns from our member companies in November.”
“Each year, we grow increasingly impressed by the quality, creativity, and exceptional caliber of submissions,” continued Leonard, “with this year’s entries setting a new standard. Congratulations to our finalists and winners for being outstanding marketing leaders in our industry, and a special thank you to our esteemed judging panel for their time and expertise in scoring this year’s nominations. "
Additionally, the Foundation announced the election of Mark Pearson, Reckitt’s Vice President of Marketing Health, to its board of directors.
“I'm thrilled to welcome Mark Pearson to our board. Mark brings a unique set of skills and extensive experience in the consumer healthcare industry on a global scale,” said Leonard. “As the Foundation pursues multi-faceted public health initiatives and robust fundraising efforts, Mark will add tremendous value and guidance to support our mission-critical work.”
The 2024 U.S. Self-Care Marketing Award winners are as follows:
Best Product Launch Campaign on a Brand Budget of More than $5M
- Reckitt - GOLD
- Product: Mucinex Kickstart
- Campaign: “Mucinex Kickstart Launch”
- Supported by: McCann NY, Legend PR
- Haleon - SILVER
- Product: Pronamel Active Shield
- Campaign: “First Line of Defense”
- Supported by: Grey NY, CaST Production, Muthership, Edelman, Collectively, Publicis Media
- Nestle Health Science - BRONZE
- Product: Nature’s Bounty Optimal Solutions Hair Growth
- Campaign: “Nature’s Bounty Optimal Solutions Hair Growth Launch”
Best Product Launch Campaign on a Brand Budget of Less than $5M
- Nuheara Limited - GOLD
- Product: HP Hearing PRO Self-Fitting OTC Hearing Aid
- Campaign: “The World's First FDA-Cleared Self-Fitting OTC Hearing Aid”
- Supported by: Firebrand, WA Studios, Nicole Sheavyn Graphic Design, Acrylic Design Associates
- LifeStyles Healthcare / SKYN - SILVER
- Product: SKYN Naturally Endless
- Campaign: “SKYN Naturally Endless Launch”
Best Digital Campaign on a Brand Budget of More than $5M
- Bayer Consumer Health - GOLD
- Product: Midol
- Campaign: “Reach for Comfort”
- Supported by: Mullenlowe
- Haleon - SILVER
- Product: Theraflu Severe Cold Relief
- Campaign: “Theraflu: Sick of Working Sick”
- Supported by: Edelman
- Opella - BRONZE
- Product: Xyzal
- Campaign: “Xyzal’s Nighttime Relief”
- Supported by: PureRed, Havas Media
Best Digital Campaign on a Brand Budget of Less than $5M
- Cheers - GOLD
- Product: Cheers Restore — After-Alcohol Aid
- Campaign: “Drink Smarter”
- Lofthouse of Fleetwood, Ltd. - SILVER
- Product: Fisherman’s Friend Lozenges
- Campaign: “Fisherman’s Friend”
- Supported by: Market Performance Group LLC
- Advantice Health - BRONZE
- Product: AmLactin Daily Nourish Lotion with 12% Lactic Acid
- Campaign: “#IAmLactinReady”
- Supported by: Rebel Gail
Best Overall Multicultural and Inclusive Campaign
- Haleon - GOLD
- Product: Advil
- Campaign: “The Advil Pain Equity Project Presents ‘Believe My Pain’”
- Supported by: VML, Grey, Edelman, CaST, Publicis, Creative License, Sibling Rivalry, Duotone Audio Group, iOne Digital
- Kenvue - SILVER
- Product: LISTERINE
- Campaign: “LISTERINE The Whoa Collection: A Swish that Supports”
- Supported by: Hunter, Compound, Doner
Best Overall Campaign Promoting Safe Use
- Reckitt - GOLD
- Product: Mucinex
- Campaign: “Monsters in Waiting”
- Supported by: McCann NY, Legend PR
- Colgate-Palmolive - SILVER
- Product: Colgate Oral Health Solutions
- Campaign: “Know Your OQ”
- Supported by: ICR
- Haleon - BRONZE
- Products: Advil, Voltaren & Excedrin
- Campaign: “HCP Pain Relief Campaign on OTC Safe Use vs. Opioids”
- Supported by: Ogilvy Health
Best Environmental Impact Campaign
- Opella - GOLD
- Product: Allegra
- Campaign: “Allegra Airways”
- Supported by: Salutem, Ambee
- Bayer Consumer Health - SILVER
- Product: Claritin
- Campaign: “DiversiTree”
- Supported by: Energy BBDO
- Haleon - BRONZE
- Products: Sensodyne and Pronamel Toothpastes
- Campaign: “Sensodyne Franchise Climate Pledge Friendly”
Best Overall Social Media Campaign
- Haleon - GOLD
- Product: TUMS
- Campaign: “TUMSWORDY”
- Supported by: Coyne, Dentsu, CaST, Publicis
- Opella - SILVER
- Product: Unisom
- Campaign: “‘The Great Sleep Divide”
- Supported by: Lippe Taylor
- Kenvue - BRONZE
- Product: BAND-AID BRAND OURTONE™
- Campaign: “BAND-AID BRAND OURTONE™ Uplifts Through Dance”
- Supported by: Hunter PR
Innovative Marketing Campaign of the Year on a Brand Budget of Less than $5M
- Blistex - GOLD
- Product: Kank-A
- Campaign: “The Cranky Canker Sore”
- Supported by: Brunner, Make
- Helen of Troy - SILVER
- Product: Braun ThermoScan 7+ Connect
- Campaign: “Ear Thermometer As Accurate as Rectal”
- Supported by: The Knot, Babylist, Dear Media, Theo Darling, Red Havas PR Agency, Mavrck, Hashtag Paid, Media Monks
- MV.Health - BRONZE
- Product: Mysteryvibe Crescendo 2
- Campaign: “Over and Over Again”
- Supported by: Havas Lynx
Innovative Marketing Campaign of the Year on a Brand Budget of More than $5M
- Foundation Consumer Healthcare - GOLD
- Product: Plan B One-Step
- Campaign: “More Than a Box of Plan B”
- Supported by: Inzio Evoke, Zeno Group, Rogue Producer, Healix Media
- Haleon - SILVER
- Product: TUMS
- Campaign: “Foodie Fashion: Limited Edition TUMS Bag”
- Supported by: Coyne, Dentsu
- Opella - BRONZE
- Products: Qunol CoQ10, Turmeric and Magnesium
- Campaign: “Age Well with Tony Hawk”
- Supported by: 900 Films, DEG Productions
People’s Choice Award
- Helen of Troy
- Product: Braun ThermoScan 7+ Connect
- Campaign: “Ear Thermometer As Accurate as Rectal”
- Supported by: The Knot, Babylist, Dear Media, Theo Darling, Red Havas PR Agency, Mavrck, Hashtag Paid, Media Monks
View the full Health in Hand Foundation’s board of directors here.
